Manager, Brand Communication - Originals, Brand adidas

Leads the effective and efficient activation of the Originals, Basketball and Partnerships categories across the country/cluster, translating global brand direction into locally relevant Reason to Buy campaigns and key concepts. It sits within the Brand Management & Communications team and operates in close alignment with Global Brand Activation and Business Unit teams. The position works across country planning, media activation, culture marketing, retail marketing, digital activation and external agencies and partners to deliver impactful activations in priority trading zones.

• Develop and manage the local brand marketing plan and activation calendar, integrating country commercial priorities and consumer insights.
• Lead local content development from briefing through production, securing alignment and approvals from Global Brand Activation and Business Unit teams as required.
• Develop strategic briefs and oversee the production of category-relevant key account and retail activations.
• Partner with Media Activation to define the media strategy and ensure integrated, effective campaign execution.
• Execute the MWB plan in line with the Brand Marketing Plan (BMP), ensuring timely delivery, budget discipline and compliance with brand standards.
• Support local trade meetings by developing compelling, market-ready sell-in tools and materials.
• Drive Global-for-Local initiatives and collaborate with Business Units, Creation Centre teams in Tokyo, Shanghai and Germany, and Retail Marketing to deliver impactful activations in priority trading zones.
• Manage marketing inventory through ERP systems, optimising stock levels and minimising year-end inventory exposure.
• Deliver against key performance indicators covering NPS (country, key city, key categories), net sales, full-price sell-through rate, compliance to MWB guidelines, monthly MWB accuracy versus RFC LE, ROMI, year-end marketing inventory level and agency performance management (annual evaluations).
• Build and maintain relationships with country planning and media activation, culture marketing, retail marketing, digital activation and multi-business activation, country business units, global BA and BU activation experts, and external agencies and partners.

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing.
• At least 7 years' experience in relevant marketing fields.
• Sales and/or marketing experience.
• High degree of knowledge of the full marketing mix — content creation, advertising, events, sponsorship, retail, PR and digital — gained with a major brand or retailer.
• Ability to develop local marketing strategies following global guidelines.
• Marketing budget planning and management.
• Strong presentation skills for internal and external stakeholders.
• Advanced user of MS Office.
• Fluent in English.

• Experience in both market and regional marketing organisations.
• Copywriting skills.
• Fluent in Korean.
• Experience in the sporting goods industry.

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