Media Buying Executive

Sits within a skilled team of media buyers and ad operations specialists, driving the strategy, setup and optimisation of digital advertising campaigns. The role works closely with teams globally to define campaign objectives, develop strategies and KPIs, and manage budgets to deliver strong performance. The role owns campaign setup, ongoing monitoring and optimisation, using data-driven insights to improve results, and creates detailed performance reports for clients with clear analysis and actionable recommendations.

• Define campaign objectives, develop strategies and KPIs, and manage budgets to deliver strong performance.
• Set up client campaigns using available data, segments and creatives, and apply changes to campaign settings.
• Manage client workbenches in Connextra and complete client requests or tasks escalated by other teams.
• Analyse and optimise campaigns towards client targets, taking on more campaigns with more complex set-ups over time.
• Plan campaigns and create insight reports for the campaigns managed.
• Manage client data, including tagging, segment creation and data syncing between platforms.
• Communicate directly with clients and partners, collaborating with Account Managers, Sales and teams in Tallinn.
• Troubleshoot client issues, train new colleagues, and test new features with structured feedback.
• Create detailed performance reports for clients, with clear analysis and actionable recommendations.

• Programmatic Learning Agility: Strong willingness and curiosity to learn new programmatic technologies, platforms and innovations within the evolving digital advertising landscape.
• Programmatic Ecosystem Understanding: Eagerness to develop a broad understanding of the programmatic ecosystem, including DSPs, SSPs, ad exchanges, data providers, audience targeting and media buying strategies.
• Industry Trends & Market Insights: Interest in identifying emerging programmatic trends, understanding market developments and recognising shifts in the global programmatic landscape.
• Data & Performance Analysis: Curiosity to analyse campaign data, identify performance patterns and trends, and understand how these insights can drive optimisation opportunities.
• Technology Adaptability: Willingness to explore and adopt new programmatic tools, technologies and platforms as the industry evolves.
• Communication Skills: Fluent in English, with excellent written and verbal communication skills and the ability to communicate effectively with internal teams, clients and global stakeholders.

• 1–2 years of hands-on experience with Demand-Side Platforms (DSPs), ideally in a digital advertising agency, programmatic team or large advertiser.
• Working knowledge of DSP platforms such as The Trade Desk, Beeswax, Moloco and AppLovin.

• Office-first culture with opportunities to collaborate, connect and learn together.
• Hybrid working models differ depending on role and location.

• Range of benefits.
• Commitment to supporting employee wellbeing.
• Support to grow skills, experience and career.

We are guided by values of one team, being brave, and driving change.