Agencies
Senior Director, Performance Marketing
Senior Level
London, United Kingdom
in office
Full time
Job description
About the Role
This senior leadership role sits within the Performance team at THE·TEAM, part of the Brands and Properties division, which focuses on providing a quicker path to audience and commercial growth by bringing fans closer to what they love and clients closer to fans to maximise ROI. The team is made up of passionate, creative and innovative experts from across the globe who are redefining what digital sponsorship looks like. The role operates with authority across complex accounts and multiple client scopes simultaneously, acting as a recognised strategic voice and shaping how the agency wins and retains business.
Key Responsibilities
- Own and manage multiple senior client scopes simultaneously, ensuring commercial performance and client satisfaction across all accounts.
- Deliver seamless financial management across all accounts, including complex situations, covering forecasting, reconciliation and budget oversight.
- Lead scope retention and renewal, identifying and converting opportunities for organic growth and incremental revenue.
- Provide clients with strategic insight on what information means for their business, acting as a senior thought lead in all client interactions.
- Craft compelling stories and strategic narratives independently, with minimal senior review.
- Deal confidently and constructively with complex and challenging client, supplier and internal situations.
- Lead pitch responses and new business proposals, acting as a key contributor to RFPs, commercial scopes and agency positioning.
- Leverage an established external network for new opportunities, market intelligence and partnership development.
- Drive innovation across service models, tools and methodologies, including AI and emerging technologies, to evolve how the team delivers.
- Stay ahead of the digital marketing ecosystem and the sports and entertainment landscape, bringing relevant trends and developments into client conversations.
- Manage and develop team members across multiple workstreams, setting clear standards and ensuring consistent, high-quality delivery.
- Operate with wide understanding of business tracking across the financial year, feeding into annual planning and commercial forecasting.
- Continually seek opportunities to drive efficiency and improve the way the team works.
- Demonstrate appropriate behaviours, professionalism and emotional maturity in all client-facing and internal interactions.
- Act as a key operational link for the UK account team, escalating priorities and surfacing the insights that inform business decisions.
Required Experience & Qualifications
- 7–10+ years of digital marketing or performance marketing experience, with a significant proportion gained in a senior agency role.
- Thorough understanding of the performance marketing landscape, including paid media, data and analytics, technology platforms and the wider sports and entertainment ecosystem.
- A strong, established industry network that can be leveraged for new business and market intelligence.
- Proven track record of managing multiple large, complex client accounts simultaneously with full commercial accountability.
- Confident, authoritative communicator, able to craft and deliver complex narratives independently at senior stakeholder level.
- Commercially astute, comfortable with financial forecasting, margin management and scope development.
- Calm under pressure, able to navigate challenging conversations and complex situations with sound judgment and professionalism.
- Highly organised with a strong ability to prioritise across self and team in a fast-paced environment.
- Proficient in MS Excel and PowerPoint, and comfortable with analytics platforms, CRM tools and reporting frameworks.
- A genuine passion for sport, music and entertainment, with interest in the industry being essential.
About the Company
THE·TEAM provides representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Shaped by a belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence.
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