Brand Marketing Executive

This role supports the planning and execution of best-in-class brand marketing campaigns that support commercial objectives. It sits within the Marketing department and works across the full campaign process, from planning and strategy through to execution, optimisation, and analysis. The position involves close cross-functional collaboration, content creation assistance, and administrative support across a wide range of briefs and projects.

• Develop and execute marketing campaigns to elevate the club's brand and grow audiences.
• Manage projects to elevate key footballing and non-footballing moments.
• Regularly update key stakeholders on brand performance, including campaign reporting.
• Support creative ideation and campaign development from pre-production through to delivery.
• Assist with kit launches, merchandise drops, brand moments, and campaigns involving influencers and celebrities to amplify reach and engagement.
• Assist in briefing and coordinating content creation (social, digital, video) with creative teams.
• Maintain and develop key internal relationships across Paid Media, CRM, Digital Platforms, Communications, Creative, Insights, and Chelsea TV teams.
• Provide administrative support for campaigns, including scheduling, documentation, coordination, and managing purchase orders and invoices to support budget management.
• Assist in event delivery, including fan activations, matchday marketing, and brand experiences.

• Proven experience in marketing, brand, agency, or a related creative field (internships and placements considered).
• Strong understanding of core marketing principles and best practices.
• Some experience supporting or delivering integrated campaigns across digital, social, and physical channels.
• Excellent communication skills with the ability to collaborate effectively across teams and stakeholders.
• Highly organised with strong project management skills and attention to detail.
• Creative thinker with a proactive, problem-solving mindset.
• Ability to work under pressure, adapt quickly, and prioritise in a fast-paced environment.
• Comfortable working across multiple briefs at once, from kit launches to influencer activations.
• Interest in football, culture, and creativity, with an eye for spotting new trends and opportunities.
• Educated to degree level (or equivalent experience) in marketing, business, communications, or a creative discipline.
• A true team player who brings positive energy, collaboration, and curiosity.
• Embody the club's BLUE behaviours (Brave, Lead, Unity, Edge) in the approach to work and interaction with others.
• Adhere to the club's policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality, and GDPR.
• Act as an ambassador for diversity, equality, and inclusion, treating others fairly in line with the Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels.
• Create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead.

• Support may be required outside traditional working hours to capitalise on key moments such as matchdays and transfer windows.