CRM Senior Associate

This role plays a key part in bringing customer communications to life across the company's offerings. It owns campaigns from build through launch, delivering timely, accurate email, push, and in-app messaging across multiple priorities. Working closely with the manager and cross-functional partners, the postholder helps shape execution strategies and strengthen the quality and efficiency of team workflows.

• Own end-to-end campaign execution across offerings, including campaign setup, quality assurance, launch, and adherence to legal and regulatory requirements.
• Build email, push, and in-app communications, including complex campaigns, in line with marketing standards, brand guidelines, and channel best practices.
• Recommend effective approaches to campaign builds, contributing ideas and using artificial intelligence-powered tools where appropriate to improve quality and efficiency.
• Serve as a quality checkpoint by reviewing campaign builds, identifying issues before launch, and sharing guidance that supports the development of junior teammates.
• Interpret campaign data to inform execution decisions and identify opportunities to strengthen customer communications.
• Partner with cross-functional teams to shape execution strategies, manage workflows, and deliver campaigns on time across multiple concurrent priorities.

• Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related field.
• At least 2 years of relevant experience in marketing operations, campaign production, customer relationship management, or a related field.
• Exceptional attention to detail and organisational skills, with the ability to manage multiple priorities and deliver high-quality work within challenging timelines.
• Proven experience independently owning complex campaigns from initial build through launch.
• Working knowledge of basic HTML and an understanding of how it supports digital communications.
• Strong written and verbal communication skills, with experience collaborating effectively across cross-functional teams.
• A proactive, adaptable approach to work and the ability to take ownership in a fast-paced, quickly changing environment.
• May be required to obtain a gaming licence issued by the appropriate state agency as a condition of employment.

• Experience within e-commerce, technology, or gaming.

DraftKings is a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. AI is becoming an integral part of its present and future, powering how work gets done, guiding smarter decisions, and transforming customer experiences, operations, and possibilities. Its teams are energised by innovation and readily embrace emerging technology.