Senior Manager, External Affairs (Youth Sports Programme Management)

Sits within the Corporate Affairs Division, which strengthens the strategic development and positioning of the Club as a world-class racing club and charity organisation through stakeholder engagement in Hong Kong and the Mainland and effective corporate communications. The job holder plans and develops community sports programmes targeting youth, handles hospitality and logistics planning, liaises with international guests and stakeholders, and manages event organisation for signature initiatives. The role supports engagement initiatives that reinforce the organisation's profile and reputation as a community benefactor, working with internal teams and external partners to ensure successful event execution.

• Plan and develop a series of community sports programmes targeting youth to entice and engage target audiences, particularly Gen Y and Z audiences.
• Ensure effective year-round end-to-end programme implementation at individual, school and district levels.
• Handle hospitality and logistics planning, liaise effectively with international guests and stakeholders, and manage event organisation for signature initiatives.
• Manage partnerships with working partners to reinforce the Club's purpose of society betterment and maximise impact in Hong Kong and the Chinese Mainland.
• Manage and collaborate closely with the service agency funded by the Club's Trust on implementing programme operations for JC Youth Football Development Programmes and JC Junior Sports Reporters Programme
• Ensuring high-quality deliverables within approved funding and meeting all programme output targets.
• Collaborate with strategic partners to leverage their expertise, assets and platforms, and coordinate with internal stakeholders and divisions to ensure proper management and utilisation of partnership entitlements in accordance with pre-agreed allocation.
• Plan and mobilise resources including sponsorship and activation budget, in-house resources, service providers, external partners and a pool of leaders, teachers and alumni of YFD and JSR students and alumni for the delivery of events and activities.
• Evaluate programme performance and feedback to adjust course of action in real time, and leverage insights to shape medium- and longer-term plans.
• Support cross-division and cross-team collaboration by leveraging community programmes such as JSR to support events or initiatives managed by other divisions or teams, enhancing exposure and impact
• And share programme experience and learnings with internal divisions in Hong Kong and the Chinese Mainland.
• Lead, build and further develop the team with motivation and professionalism, set measurable KPIs and share frequent constructive feedback with team members.

• A university degree in Marketing or a related discipline.
• A minimum of 12 years' relevant experience in event management and production, programme management, CSR or sports marketing.
• Strong network with the media and relevant stakeholders.
• Knowledge of and working experience with sports or social services in Hong Kong.
• Expertise in planning and delivering sports and community events.
• Experience in supervising an in-house team and managing external resources.
• Fluent in both written and spoken English and Cantonese.
• Solid project management skills managing multiple programmes year-round targeting diverse demographics ranging from kindergarten, primary, secondary and tertiary students to youths, parents and teachers or coaches.
• A keen interest in the latest trends and consumer insights to create programme content and formats that are engaging for the target audience.
• Meticulous event management skills to ensure flawless execution in different environments such as schools, football pitches, districts and partners' venues.
• Strong communication and collaboration skills, with the ability to manage multiple stakeholders and work effectively in a highly complex matrix organisation.

• Knowledge of and experience in the Chinese Mainland.
• Putonghua language skills.

• Competitive benefits package
• Dynamic working environment
• Development opportunities

The Hong Kong Jockey Club is a world-class racing club founded in 1884 that acts continuously for the betterment of society. It has a unique integrated business model comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.