Senior Stylist - BU Lifestyle

This role involves driving the styling vision across Lifestyle categories and create, manage and execute styling solutions for collections, campaigns, launches and brand and category moments, ensuring a strong and consistent adidas brand expression, and translate and extend global and category-specific direction, product stories and cultural trends into consistent but compelling style frameworks and executions that elevate product presentation and support key campaigns, launches and milestones.

• Drive the styling vision across Lifestyle categories and create, manage and execute styling solutions for collections, campaigns, launches and brand and category moments, ensuring a strong and consistent adidas brand expression.
• Translate and extend global and category-specific direction, product stories and cultural trends into consistent but compelling style frameworks and executions that elevate product presentation and support key campaigns, launches and milestones.
• Partner with creative, design, marketing and product teams to bring concepts to life from idea to execution.
• Lead the development and execution of casting strategies, including agency partnerships, model booking and street casting, ensuring authentic and relevant talent representation.
• Observe, analyse and decode fashion, cultural, consumer and market trends, with a strong understanding of subcultures, music and pop culture.
• Ensure timely and effective execution of styling, sample and casting requests by establishing clear ownership, allocating resources and providing ready-to-use styling assets and direction.
• Lead and manage wardrobe and sample logistics across studios, archives, showrooms, external partners and shoot locations, ensuring samples are delivered, tracked, utilised and returned efficiently and on time.
• Direct and manage external styling-related resources, including agencies, freelancers, models and creative partners, while identifying new talent and resources capable of delivering world-class results.
• Review, provide feedback on and approve creative executions throughout production stages, partnering with key stakeholders and cross-functional teams to ensure successful delivery and brand consistency.
• Mentor and provide guidance to junior stylists, designers and key partners, fostering a collaborative, high-performing and inspiring creative environment.
• Identify opportunities for improvement and innovation, initiating and driving enhancements to styling processes, tools and ways of working, and maximising creative and operational results within the given budgets and timelines.

• University degree in design, creative or a similar education.
• 5-8 years' experience in the sporting goods/fashion industry or in design.
• Extensive experience in creative styling and casting, wardrobe management, and the execution of styling processes across multiple projects and stakeholders.
• Expert-level proficiency with design applications.
• Advanced IT skills, including Microsoft applications.
• Exceptional aesthetic judgment and a highly developed sense of style, composition, proportion, colour and visual storytelling.
• Understanding of basic photography, studio settings and image creation processes.
• Strong visual and verbal skills, with the ability to create impactful and exciting direction, concepts and visuals.
• Strong interpersonal and communication skills to build and maintain relationships with key stakeholders.
• Proven experience with the entire design process, including project scope, planning and preparation, design steps and production.
• Ability to think strategically and translate ideas into actionable plans.
• Strong affinity for and interest in current and future consumer trends in sport, design and culture.
• Passion for adidas and its mission.
• Fluent English.
• Ability to travel; a driving licence is required.

• Understanding of AI-enabled visualisation and virtual presentation technologies, with the ability to leverage tools to enhance creative development.
• Personnel management experience.

• Reasonable accommodations are provided throughout the recruitment process for individuals with disabilities.

Adidas believes that through sport it has the power to change lives.