Director Design APP Lifestyle

Leads and establishes a lifestyle design team and helps create the seasonal creative direction. It maintains and nurtures the design, material, and colour direction with the Design team for daily business. The role sits within the Design team and collaborates with Product Marketing and Development, other Design departments, Brand Communication, BU team, and external partners.

• Develop the seasonal lifestyle direction according to market trends and overall Design Direction, ensuring consistency across products and ranges.
• Steer and drive the conceptualisation process within the category.
• Manage the team toward category objectives and implement process changes.
• Steer and coach team members in their creative processes and drive the development of direct reports.
• Inspire and motivate teams to pursue cutting-edge, innovative, and original ideas by researching functional criteria for products and product concepts and outlining areas of innovation, while staying at the global forefront of design trends and innovation.
• Ensure correct execution of Corporate Identity guidelines and compliance with legal restrictions within the category.
• Present category strategies verbally with clarity and expertise.
• Disseminate Design Strategy into category and cross-functional teams.
• Create professional-level presentations of ideas, from loose sketches to detailed renderings to digital presentations.
• Ensure efficient processes and communication between external and internal teams.

• Profound knowledge of fashion product and fashion design/industrial product or industrial design, with a great understanding of the target customer.
• Deep understanding of the local market, local customer, culture, and history, with a view to understanding adidas brand identity so that local design fits into the adidas framework.
• Knowledge of culture spanning across apparel, local culture, brands, sports, hype, music, movies, and trends.
• Able to orchestrate in a collaborative way across different pipelines and functions.
• A well-connected network with external design suppliers.
• Excellent communication skills.
• Innovative and collaborative leader and coach.
• Ability to inspire, think creatively and strategically, and act tactically.
• Problem-solving attitude and can-do personality.
• Fluent in English (spoken and written).
• IT skills: Photoshop, Illustrator, Excel, Word, PowerPoint: advanced / Outlook.
• Bachelor's degree (4 years) from a college/university in a relevant Design subject or equivalent combination of education and experience.
• Minimum of 8 years of experience in the respective field or an equivalent combination of education and experience.
• At least 3 years' experience of leading Design teams.
• Practical experience in the field of Design, including management experience.

The company believes that embedding diversity, equity, and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.