Senior Associate, Marketing Technology & Enablement

Supports the transformation of how Creative and Growth Marketing Teams develop, manage, and deliver marketing assets at scale. It focuses on building and improving workflows, automation, and technology to make creative production faster, more consistent, and more efficient. The position works across creative, marketing, and technical teams to apply emerging technologies, including AI, to simplify processes, improve collaboration, and reduce manual effort.

• Support and optimise creative production workflows, from request intake and asset development through approvals, quality assurance, delivery, and reporting.
• Configure and maintain creative technology platforms, including Airtable, Figma, digital asset management systems, and workflow automation tools to improve operational efficiency.
• Build reusable templates, automated workflows, AI prompts, and process documentation that streamline recurring tasks and improve consistency across teams.
• Leverage AI tools such as ChatGPT, Claude Code, and Codex to accelerate workflow improvements, strengthen quality assurance, and simplify documentation while maintaining accuracy and data security.
• Identify workflow bottlenecks, repetitive tasks, and quality risks, using data and stakeholder feedback to recommend and implement practical improvements.
• Support the testing and rollout of new creative technologies and automation capabilities by evaluating use cases, documenting requirements, and measuring operational impact.
• Partner with Creative, Brand, Growth Marketing, Analytics, Legal, and technical teams to improve collaboration, streamline handoffs, and support reliable execution.
• Maintain workflow standards, asset metadata, documentation, and quality controls while validating that new processes and automations perform as intended.

• At least 2 years of experience in marketing technology, creative automation, digital production, creative operations, or a related field.
• Hands-on experience managing creative production workflows, including asset intake, versioning, approvals, quality assurance, and delivery.
• Familiarity with creative and workflow management platforms such as Airtable, Figma, Wrike, Asana, Jira, or digital asset management systems.
• Experience applying AI and automation tools to streamline manual processes, improve documentation, and create repeatable workflows, with an understanding of responsible AI use and data security.
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities and maintain accuracy in a fast-paced environment.
• A process-driven mindset with the ability to identify inefficiencies, troubleshoot issues, and translate operational challenges into practical improvements.
• Effective communication and collaboration skills, with the ability to work independently and partner across creative, marketing, technical, and external teams.

• Experience with creative automation platforms such as Smartly, Storyteq, Pencil, or Hunch, along with exposure to Airtable automations, application programming interfaces (APIs), low-code tools, or scripting, is a plus.

• The US base salary range for this full-time position is 75,200.00 USD - 94,000.00 USD, plus bonus, equity, and benefits as applicable.
• Our ranges are determined by role, level, and location.
• The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations.
• Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
• Your recruiter can share more about the specific pay range and how that was determined during the hiring process.

• Bonus, equity, and benefits as applicable.

DraftKings is a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. AI is becoming an integral part of its present and future, powering how work gets done, guiding smarter decisions, and sparking bold ideas. As a regulated gaming company, it may require employees to obtain a gaming licence issued by the appropriate state agency as a condition of employment, and it guides candidates through the process if relevant.