Agencies
Event Director
Senior Level
Melbourne, Australiahybrid
Contract
OperationsEvent Planning & DeliveryFan Experience
Job description
About the Role
This role leads the delivery of major brand experiences, sponsorship activations and hospitality programmes across some of Australia's most recognised sporting and entertainment properties. Reporting to the Head of Events, the post-holder takes ownership of a portfolio of activations and projects at high-profile events, including the Australian Open, F1 and Cricket Australia matches, while contributing to new business development and future growth opportunities. It is a hands-on position requiring confidence in managing complex environments and executive brand experiences and activations.
Key Responsibilities
- Lead the end-to-end planning and delivery of major sponsorship activations, fan engagement experiences, hospitality programmes and branded event experiences, ensuring projects are delivered on time and on budget.
- Manage multiple projects across high-profile clients and rights holders, coordinating internal teams, creative partners, contractors, venues, suppliers and stakeholders to ensure seamless execution.
- Act as a trusted senior adviser to clients, rights holders and partners, building strong relationships while providing strategic guidance and leadership throughout the event lifecycle.
- Support client growth by identifying new opportunities, contributing to pitch responses and participating in new business presentations to expand MKTG's portfolio.
- Lead and mentor team members, including one direct report, while fostering a collaborative, high-performance culture.
Required Experience & Qualifications
- Proven experience leading events, sponsorship activations, experiential campaigns or hospitality programmes.
- Capable of managing teams, influencing senior stakeholders and delivering complex projects involving multiple workstreams, suppliers and partners.
- Confidence in contributing to pitches, managing budgets, identifying growth opportunities and balancing client outcomes with business objectives.
- Connected across the events, sports, sponsorship or experiential marketing industries, with established relationships among suppliers, venues, rights holders and production partners.
- Autonomous, resilient and adaptable, comfortable handling changing priorities, peak event periods, occasional weekends, public holidays and interstate travel as required.
Preferred Skills
- Experience gained within an agency, sports, events or partnership environment is ideal.
Workplace
- Hybrid working model, based in the Richmond office (The Commons), Melbourne.
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