Associate Visual Merchandising Manager - HOKA

Works with the VM manager to deliver all types of visual presentations to consumers across stores, sites, partner retail stores, DTC stores, event spaces, showrooms, and tradeshow spaces. It ensures VM execution is delivered on time and on brief, supports VM training for front-line store staff by project and season, and involves regular store visits, communication, reporting, and in-store training. The position focuses on the Northern region, particularly Beijing DTC stores, and collaborates with channel, product, construction, retail, merchandising, and marketing teams.

• Take full responsibility for field VM execution in the Northern region, with particular focus on Beijing DTC stores across full-price and outlet formats, ensuring execution is on time and on brief.
• Collaborate with channel team members (area managers and store managers), product teams, and construction teams to manage VM execution in designated regions.
• Supervise store VM displays, wall arrangements, mannequin styling, floor fixtures, and related elements in line with brand VM standards, including weekly Beijing store visits and VM checks.
• Produce weekly store check quick recaps and monthly VM check reports, including photo documentation, and summarise issues to drive improvements.
• Lead VM execution for new and renovated stores, including floor plan planning, SKU capacity optimisation, fixture list review, VM props logistics tracking, on-site setup, and staff training.
• Support the VM leader with order and payment processes accurately in line with company requirements, and in planning and executing showroom setups, tradeshows, expos, and roadshows.
• Produce monthly Regional VM Execution Reports based on store VM check photos and propose display optimisation solutions for special situations such as SKP special assortment while maintaining alignment with brand VM standards.
• Organise monthly regional training sessions with store managers or CVM assistants, provide monthly remote or on-site guidance to problematic stores, and execute according to the annual VM training plan.
• Support the VM leader on training materials by channel (full price and outlets) and training tools such as instructional videos and practical manuals, and support delivery of VM training for front-line store staff by project and season.
• Record and manage store-related data, photos, and information, including store counts, in-store props quantities, and sizes
• Coordinate with retail, merchandising, and marketing teams on store report zoning plans
• Manage the VM store database (layouts, photos, issue tracking)
• And manage VM inventory and procurement needs.

• Regular store visiting is required.
• Good communication and reporting skills.
• Ability to offer professional and persistent improvement proposals.
• Ability to deliver in-store training as part of day-to-day operations.

• Northern region, with particular focus on Beijing DTC stores (full price and outlet).
• Partner retail stores, DTC stores, event spaces, showrooms, and tradeshow spaces.