Sr. Manager, Visual Merchandising - HOKA

This role leads the overall Visual Merchandising function for the HOKA brand in China, encompassing creative VM and field VM teams. It is responsible for building a compelling, consistent and commercially effective brand experience across consumer touchpoints such as flagship stores, DTC stores, wholesale partner stores, showrooms, event spaces, race expos and seasonal campaign environments. Working with the Global VE team, the role develops China VM general, seasonal and campaign guidelines that translate global brand direction into locally relevant and executable solutions.

• Lead the overall Visual Merchandising function for HOKA in China, including creative and field VM teams, and build a compelling, consistent and commercially effective brand experience across flagship stores, DTC stores, wholesale partner stores, showrooms, event spaces
• Race expos and seasonal campaign environments.
• Develop China VM general, seasonal and campaign guidelines with the Global VE team, translating global brand direction into locally relevant and executable solutions.
• Establish VM standards and guidelines aligned with the global brand concept and country-specific requirements to ensure range performance aligns with company objectives.
• Ensure internal VM, Marketing, Sales and Product teams and external dealers and shop staff are informed on setting up and maintaining visual imagery and changes.
• Conduct quarterly visits to HOKA stores, including flagship, partner and DTC stores, to manage visual display and merchandising, and implement seasonal and promotional VM to maximise customer shopping experience and sell-through by working with Marketing, Merchandising, Training
• Wholesale partner sales and store managers.
• Partner with the Training team and lead the VM team to provide VM training to internal and external partners, maintaining quality VM and field merchandising standards across stores, counters, outlets and distribution channels.
• Lead the VM team and field VM supervisors to implement regional VM for East, South and North regions across flagship, landmark, key and normal stores, including seasonal and monthly VM execution for East and South region retail locations, working with local teams, retail marketing
• Merchandising and agencies to create local creative solutions that support storytelling and conversion.
• Manage special projects end-to-end, including concept proposals and onsite support, such as store openings, sales promotions, race expos, media previews and tradeshows.
• Schedule clear and realistic timelines for projects and routine work, communicate proactively with functional teams, submit qualified reports on time with improvement actions, and maintain communication with the global team to gain support for local needs.
• Manage budget by proposing yearly, seasonal and monthly plans on brief and on time with guidance from the MKT Manager, sourcing cost-effective agencies and looping in the MKT Manager and Purchase Team as needed, ensuring payment records and approval processes are clear, and supporting smooth monthly
• Quarterly and annual accounting checks.

• Mature leadership capability as a senior team leader.
• Strong cross-functional partnership skills.
• Strategic thinking.
• Creative excellence.
• Strong SOP development capability.
• Ability to balance brand storytelling, consumer experience and commercial needs for the China market.