Sporting Fashion & Goods
Sr. PLM Footwear RCC APAC
Mid Level
Shanghai, China
in office
Full time
Job description
About the Role
Drives the end-to-end product creation process for Sportstyle Footwear collections in APAC, with a focus on Street-Sportswear and External Partnership lines. It ensures alignment with Global Business Unit strategy and local market needs. The position collaborates cross-functionally with Merchandising, Design, Development, and other product teams to deliver market-relevant collections, while analysing market and competitor trends and securing target margins.
Key Responsibilities
- Drive the product creation process based on the Go-to-Market (GTM) calendar for Sportstyle Footwear collections.
- Develop Footwear collections and marketing strategies for assigned product lines, with special focus on Street-Sportswear and External Partnership Collections, in alignment with the Global Business Unit Strategy and market strategy.
- Cooperate with Merchandising, Design and Development (PUMA Group Sourcing) to ensure that the final collection reflects market needs.
- Work closely with Business Unit, footwear, apparel and accessories teams to ensure concept and product coordination across all product segments.
- Prepare market and competitor studies on an international level and specific to the Chinese market, and analyse forecasts and sales analyses.
- Ensure maintenance of key product information in relevant data systems and documents.
- Check final Free on Board prices considering given target margins.
- Collaborate in planning the whole sell-in support (catalogue etc.).
Required Experience & Qualifications
- Demonstrate alignment with PUMA's SPEED & SPIRIT values: BE DRIVEN, BE VIBRANT, and BE TOGETHER.
The Application Process
Applications are reviewed by real people; no automated systems or AI tools are used to make hiring decisions. AI may be used for isolated organisational steps such as scheduling interviews.
- Submit an application online and follow the steps to upload your application.
About the Company
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability, and does not tolerate any form of harassment or discrimination.
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