Senior, Footwear Product Line Management, Local Creation GC

The Senior Footwear Product Line Manager joins the Greater China Local Creation team to shape locally relevant footwear product opportunities. The role translates Greater China consumer insights, sport and cultural trends, and marketplace opportunities into compelling product strategies and seasonal briefs. It sits at the intersection of consumer, product and business, working closely with the Greater China Local Creation Product Management, Design and Development teams while partnering across Merchandising, Brand, Marketplace and broader global product teams.

• Build and manage seasonal footwear product strategies for Greater China, identifying opportunities where local consumer and marketplace insights can create meaningful differentiation.
• Identify emerging Greater China consumer needs, sport behaviours, cultural shifts, and marketplace opportunities, translating them into actionable product opportunities.
• Develop seasonal footwear strategies and line plans that balance consumer relevance, brand priorities, commercial opportunity, and portfolio clarity.
• Create clear, inspiring product briefs that translate consumer insights and trends into strong product direction for Design and Development.
• Partner closely with the product creation triad across Product Management, Design, and Development to bring locally relevant products from concept through commercialisation.
• Evaluate product roles, franchises, classifications, seasonal priorities, and SKU architecture to build a clear and intentional consumer offering.
• Collaborate with Merchandising, Brand, Marketplace and other partners to align product strategies with seasonal business and consumer priorities.
• Connect global product pipelines and capabilities with local consumer opportunities, identifying where Greater China should adopt, adapt, or create.
• Monitor product performance and marketplace signals to inform future product decisions and continuously improve the portfolio.

• 5+ years of experience in Product Management, Merchandising, Product Creation, or a related consumer/product role.
• Strong understanding of footwear, consumer trends, marketplace dynamics, and product creation.
• Ability to turn consumer and business insights into clear product strategies and actionable briefs.
• Strong strategic thinking balanced with attention to product details.
• Demonstrated ability to influence and lead cross-functional teams without direct authority.
• Strong storytelling, presentation, and communication capabilities.
• Ability to manage multiple seasonal priorities in a fast-moving environment.
• Curiosity toward Greater China consumers, sport, culture, fashion, and emerging marketplace trends.
• Strong English and Chinese communication skills.
• Strong knowledge and passion for sport, with particular focus on Running, Basketball, and Training, including an understanding of their distinct consumers, product needs, performance expectations, and cultural influence.
• Consumer-obsessed and product-passionate, with strong product instincts and the ability to operate across functions.