Brand Executive

The Brand Executive supports the delivery of annual marketing and activation plans across key markets. Working closely with the Senior Brand Manager and wider stakeholders, the role helps turn commercial and brand objectives into coordinated customer campaigns. The post-holder manages activity across multiple touchpoints, maintains momentum against deadlines and uses campaign reporting to identify opportunities for improvement.

• Support the delivery of annual brand and marketing plans across key markets
• Maintain a rolling calendar of promotional and on-site activity
• Coordinate integrated campaigns across key customer touchpoints
• Manage campaign briefs, timelines and delivery requirements
• Track budgets, performance and campaign spend
• Help turn commercial and brand objectives into coordinated customer campaigns
• Work closely with Commercial, CRM, Props and Promotions, media agencies and creative partners to ensure activity is aligned, compliant and focused on delivering commercial and brand KPIs
• Use campaign reporting to identify opportunities for improvement
• Ensure campaigns reflect current responsible gambling requirements and relevant compliance rules

• Previous experience in a marketing or brand-focused position
• Exposure to integrated creative, media or internal campaigns
• Strong organisation across multiple projects and deadlines
• Clear communication and confidence providing concise feedback
• An analytical mindset with strong attention to detail
• Comfortable balancing the bigger picture with day-to-day delivery
• Comfortable working collaboratively across different teams
• Confidence suggesting fresh ideas to senior brand stakeholders

• Hybrid remote/in-office role

• A regular bonus and great pension
• 25 days annual leave plus local public holidays
• Extra paid leave, including wellbeing and development days
• Life assurance and Income Protection
• Private healthcare and wellbeing support
• A stake in the company's success through the ShareSave scheme

Entain is a leading, global sports betting and gaming company and a FTSE company with iconic brands including Ladbrokes, Coral, BetMGM, Eurobet and bwin.