Senior Manager, Brand

Is responsible for managing the development and execution of SOPC's brand strategies and initiatives. It involves leading market research, implementing cohesive marketing campaigns, and ensuring brand consistency across all touchpoints to enhance SOPC and Team Saudi's visibility and engagement. The postholder coordinates closely with internal teams and external partners to elevate brand impact and drive audience engagement in alignment with SOPC's strategic goals.

• Manage market research to identify target audience demographics and preferences, ensuring insights align with SOPC's brand strategy and inform strategic positioning decisions.
• Plan and execute brand campaigns that elevate awareness of Team Saudi, ensuring alignment with SOPC's objectives and enhancing brand perception within target segments, particularly educational institutions and the broader public.
• Support the Senior Director in maintaining governance over brand activities and monitor brand reputation, ensuring consistent application of brand guidelines, tone of voice, and visual identity while identifying risks and working with relevant teams to protect SOPC's image.
• Coordinate with the Media Centre to develop engaging, high-quality content—including media posts, photos, videos, and infographics—that captures audience interest and drives engagement, ensuring visuals and messaging reflect Team Saudi's identity and SOPC's brand standards.
• Track and analyse media engagement and brand perception metrics, review performance against established targets, and make data-informed adjustments to improve outcomes.
• Manage the execution of brand campaigns and overall operations with agency teams, developing effective campaign and project briefs and ensuring strategic alignment with Team Saudi's Brand Communication objectives.
• Develop and implement fan engagement strategies to build loyalty and deepen connections with Team Saudi, customising fan products to align with audience preferences and foster a stronger brand experience.
• Contribute to the development of unique athlete brands that reflect individual strengths and narratives, supporting Team Saudi's larger brand identity and fostering audience connection.
• Collaborate with Partnerships and Loyalty teams to ensure integrated brand messaging, leverage synergies, and maximise impact across shared initiatives while maintaining SOPC's branding standards.
• Provide regular updates and strategic insights on brand performance to executive leadership, including detailed reports and recommendations, and support the development and tracking of brand-related KPIs to align initiatives with broader organisational goals.

• Demonstrated integrity, professionalism, and a commitment to maintaining a safe and respectful workplace.