Agencies
Sr. Director, Sports Marketing
Senior Level
New York, United States
in office
Full time
Job description
About the Role
The Senior Director, Sports Marketing is a key client leader for a SPORTFIVE LA 2028 Global Brand Solutions client, reporting to the VP, Olympics & Major Events, Brand Solutions. The role serves as an integration point across multiple client workstreams and as an external-facing representative of SPORTFIVE to client business units in the Americas and within the Olympic & Paralympic Movement. The postholder acts as an extension of the client's US-based partnership centre of excellence, delivering partnership consulting, strategy, client engagement, activation tracking and collaboration to clients that cross geographies and business units.
Key Responsibilities
- Facilitate engagement with activating markets and centralise oversight of all engagement for the global client team.
- Lead the team as a centre of excellence 'one stop shop' on the specifics of the partnership, including commercial activation guidelines, contract and category rights, and industry trends and developments.
- Create, evolve and update partnership strategy, overview resources and tools for client activating stakeholders.
- Develop partnership education tools and ongoing training for new activating stakeholders and client and agency partners, and present strategy recommendations, education and training tools to client teams.
- Identify and manage the scope of work process, tracking against current agreements and creating project agreements for new opportunities.
- Define best practices in support of stakeholder activation from concept to approval, managing the education, training, tools, processes and management of the rights activation discipline.
- Build and grow strong mutually beneficial working relationships with partner rightsholders including the US Olympic & Paralympic Properties, the IOC and the IPC.
- Advise on client activation submissions, identify alternate paths for activation stakeholders as necessary, and lead and/or support ongoing training sessions.
- Serve as point of contact for select markets and activating stakeholders, and develop, refine and evolve a global athlete strategy guiding activating stakeholders on athlete partnership best practices.
- Build, manage, mentor and motivate a team of direct reports and colleagues, and contribute to defining and growing team and agency culture, including strategies to solve for gaps in working with colleagues remotely.
- Build relationships and collaborate with international SPORTFIVE colleagues in future Games Host Markets, contributing to new business prospects as relevant.
- Develop executive-ready presentations, reports and documentation using Microsoft Office applications, and organise, maintain and manage SharePoint content and team resources.
- Attend meetings, capture key discussions, document action items and track follow-up activities, participate in brainstorming sessions, conduct research, and update templates, tools and operational documentation as needed.
- Travel for site visits to client headquarters and/or alternate locations as client meetings require, and perform additional administrative and operational duties as required.
Required Experience & Qualifications
- 10-12+ years in sports marketing and agency-side client servicing.
- Proven experience leading teams in support of high-profile sports partnerships.
- Experience working in complex, highly matrixed organisations.
- Demonstrated success working simultaneously with numerous client business units and managing competing priorities.
- Exceptional executive presence, calm demeanour under high-pressure Games-time environments, and strong cross-functional leadership.
- Trusted relationship management.
- Support of stakeholders in multiple time zones may require work beyond traditional EST hours.
- Travel for business meetings and/or client execution may require nights and weekends.
- An extended on-site role in Los Angeles for the Olympic and/or Paralympic Games is expected in July/August 2028.
Preferred Skills
- Olympic and Paralympic and/or global partnership experience is preferred.
Workplace
- Remote candidates based in EST may be considered for the right experience.
Salary
- The rate of pay offered will be dependent on the successful applicant's education, experience, knowledge, skills and abilities, in addition to internal equity and geographic location.
Benefits & Perks
- Comprehensive suite of benefits including medical, dental, vision and retirement savings.
- Affordable employee medical premiums starting at $30.90 per month (highest deductible) to $165.77 per month (lowest deductible).
- 10 vacation days per year, increasing with seniority, plus 20 paid holidays.
- 401(k) with matching up to $4,000 per year.
The Application Process
Every application is reviewed by a real person; no AI is used to screen or make decisions on candidates.
- Each submission receives genuine consideration, so response times may vary.
- Automated emails are used to keep applicants updated, as individual status updates cannot be provided.
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