Assistant Manager Public Relations - Temp until 31.07.27

The Public Relations Team creates and enhances the public image of the brand by acting as a central point of contact for all brand-related media requests within Germany, Austria and Switzerland. The role supports the implementation of PR campaigns for assigned categories, ensuring accurate messaging and timely execution. It works with cross-functional partners and external agencies, and maintains first-level relationships with media, bloggers, and influencers.

• Assist in the creation and adaptation of PR content, including press releases, media briefs, talking points, and media lists, based on category and campaign needs.
• Support the implementation of PR campaigns for assigned categories, ensuring accurate messaging and timely execution.
• Gather and consolidate information for PR story development, ensuring consistency with brand and communication strategy.
• Maintain first-level relationships with media, bloggers, and influencers in relevant categories such as fashion, streetstyle, and sports.
• Maintain and update media and influencer databases.
• Assist in planning, organizing, and executing PR events, press days, influencer activations, and product seeding activities.
• Coordinate logistics such as sample management, shipments, invitations, schedules, and event documentation.
• Coordinate with cross-functional partners including Brand Marketing, Product Marketing, Corporate Communications, Sports Marketing, and external agencies.
• Support internal alignment on messaging, distribution timelines, and content needs for PR initiatives.

• Strong communication skills with the ability to write, adapt, and edit content for external audiences.
• Understanding of PR processes, media needs, and storytelling.
• High sense of organisation and ability to handle multiple tasks under deadlines.
• Customer-focused mindset and strong service orientation.
• Ability to work in a dynamic and fast-changing environment.
• Basic understanding of social media and influencer landscape.
• German native speaker skills.
• Hands-on, proactive, and solution-oriented approach.
• Affinity for sports and lifestyle culture.
• University degree in Communications, Marketing, Journalism, Public Relations, or a related field.
• Minimum 1–2 years of relevant experience in PR, communication, media, or an agency environment, based on the P1 benchmark.
• Proficiency in MS Office (Word, PPT, Excel).

• Experience working with media, influencers, or content creation.

• Reasonable accommodations are provided throughout the recruitment process for individuals with disabilities.

Adidas is an equal opportunity employer committed to fostering an inclusive workplace and welcomes applications from people of all ages, genders, ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities. The company does not tolerate harassment or discrimination toward applicants or employees. By recruiting talent and developing people to reflect the rich diversity of its consumers and communities, adidas fosters a culture of inclusion that engages employees and authentically connects the brand with consumers.