Customer Marketing Coordinator, Comms

FanDuel Predicts is seeking a Customer Messaging Coordinator to shape how the brand speaks to customers across its owned CRM channels. The role sits at the intersection of messaging strategy, brand, personalisation and experimentation, creating high-impact campaigns that drive customer intent and generate learnings about how CRM strategy should evolve. The coordinator partners closely with Lifecycle Strategy, Promotions Strategy, CRM Ops, Go-To-Market, Creative and Commercial teams to bring the brand to life in a way that feels timely and relevant to customers.

• Craft relevant and impactful messages for all CRM channels that drive engagement with FanDuel Predicts while building trust through a customer-first mindset and the FanDuel Predicts brand voice.
• Bring personalisation strategies to life through messages that feel relevant and personal rather than templated.
• Translate promotions, product updates and key sporting and cultural moments into compelling customer-facing narratives and stories.
• Contribute to communication and experimentation planning cycles, ensuring the strategy is cohesive, effective and consistently drives learnings.
• Analyse performance data to identify messaging patterns that drive customer engagement and assist in implementing those learnings.
• Partner with Go-to-Market to ensure messaging aligns with broader brand and campaign narratives.
• Work closely with the Customer Marketing Experimentation team to ideate and execute tests, then integrate and scale learnings.
• Coordinate with CRM Ops to bring campaigns to life from brief through execution and deployment.
• Collaborate with stakeholders to understand business objectives and translate them into customer-first messages.

• 1+ years of experience in copywriting, CRM, content marketing or a related field.
• An avid sports and gaming fan with a pulse on culture, trends and the moments that matter to customers, including having played FanDuel or competitive products.
• Curiosity about what motivates customer behaviour and an eagerness to test, learn and iterate.
• Eagerness to explore new capabilities and deploy tactics that differentiate the business from competitors.
• Proficiency manipulating data and performing calculations in Excel (VLOOKUP, pivot tables, SUMIF statements and similar).
• Strong organisational skills, meticulous attention to detail and the ability to manage multiple workstreams at once.
• A positive attitude and enjoyment of opportunities to collaborate with others.
• Ability to work in a fast-paced, dynamic environment with tight deadlines.
• Strong writing skills and comfort working within constraints, especially in short-form, performance-driven channels.
• Capability and comfort around engagement data, with the ability to identify key drivers of business outcomes.
• Strong instincts around tone, voice, frequency and audience relevance, with the ability to codify those ideas into a forward-looking communications strategy.
• Ability to turn insights into actions that drive positive results.
• Willingness to work some non-traditional hours.

• Bachelor's degree or equivalent industry experience.
• Familiarity with A/B testing or experimentation concepts.
• Experience working within a heavily regulated industry.

• $29.33 - $36.54 USD per hour, dependent on a variety of factors including relevant experience, location, business needs and market demand.

• An array of health plans to choose from, some as low as $0 per paycheck, including programmes for fertility and family planning, mental health support and fitness benefits.
• Generous paid time off (PTO and sick leave).
• Annual bonus and long-term incentive opportunities based on performance.
• 401k with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Medical, vision and dental insurance.
• Life insurance and disability insurance.
• Eligibility for short-term or long-term incentive compensation, including cash bonuses and stock programme participation.
• Paid personal time off and 14 paid company holidays.
• Paid sick time in accordance with all applicable state and federal laws.
• Benefits differ across location, role and level.

FanDuel Group is the premier mobile gaming company in the United States and Canada, with a portfolio of leading brands across mobile wagering including America's #1 Sportsbook FanDuel Sportsbook, its iGaming platform FanDuel Casino, FanDuel Racing and its daily fantasy sports product. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator, which is traded on the New York Stock Exchange (NYSE: FLUT).