Sports Marketing Specialist

This position sits within Nike Hong Kong's evolving Sports Marketing team and focuses on deepening integration across athlete services, innovation, and brand storytelling. The role acts as a key connector between Greater China strategy and local execution, ensuring that insights and cultural relevance are embedded in all initiatives. It involves elevating athlete service, driving athlete integration, and shaping a compelling and competitive portfolio across both professional and amateur categories.

• Develop a deep understanding of Hong Kong sports culture and craft locally resonant narratives, drawing on strong knowledge of the sports landscape across channels.
• Proactively cultivate and maintain strong networks with athletes, amateur athletes, coaches, agents, teams, and internal stakeholders across Sports Marketing, Brand Marketing, SCI, Communications, NDDC, Nike Direct Stores, and Partner Sales teams.
• Lead athlete experiences and activations, particularly in areas without direct brand support, using creative and resourceful approaches.
• Partner with internal teams to ensure athlete partnerships support product, business, and marketplace strategies.
• Translate athlete and industry insights into actionable sports marketing strategies.
• Ensure all athlete engagements comply with internal policies and external regulations.
• Manage assets inventory.
• Carry out sports marketing administration and operation management.
• Provide regular updates to Hong Kong and Greater China Sports Marketing leadership on athlete performance and partnership health.

• Bachelor's Degree in Marketing with a minimum of 3 years of relevant experience.
• Well-organised and detail-minded, with good communication skills.
• Strong passion for the brand, sports and lifestyle.
• Inclusive, adaptable and solutions-oriented team player with a can-do attitude.
• Technical proficiency in Microsoft Office, Keynote and internal Nike systems.
• Strategic thinker with a proactive, entrepreneurial approach to driving business impact.
• Ability to operate with clarity and agility in a dynamic, fast-paced environment.
• Good communication skills in Cantonese, English and Mandarin.
• Deep understanding of Hong Kong sports culture with the ability to craft locally resonant narratives, and strong knowledge of the sports landscape across channels.

• Familiarity with Nike's sports and brand marketing functions.