Federations & Governing Bodies
Associate, Marketing Science & Strategy- (External Agency Employee)
Entry Level
New York, United States
hybrid
Contract
Job description
About the Role
The Marketing Strategy & Insights team serves as the voice and advocate of fans, leveraging diverse data sources to generate actionable insights that help inform League-wide business decisions and optimisation. The Associate, Marketing Science and Strategy supports research and analysis across media, marketing and key fan development priorities. The role involves helping to design and execute research, analysing syndicated and proprietary data, and translating findings into clear, strategic insights for internal and external stakeholders.
Key Responsibilities
- Support the planning, execution, analysis and reporting of primary research projects.
- Manage research initiatives by coordinating with internal stakeholders and third-party vendors to help ensure projects are delivered on time and on budget.
- Create story-driven reports that translate research findings into strategic insights for teams across media, marketing, sponsorship, club and other key areas.
- Serve as a research resource and voice of the fan by supporting study development, methodology selection, survey design, data weighting and reporting recommendations.
- Use research tools and platforms, including MarketSight, Sports Poll, YouGov and AceMetrix, to pull, analyse and interpret data.
- Provide support across consumer insights projects, including ad hoc analyses and custom research studies throughout the year.
- Ensure research and insights work reflects best-in-class diversity, equity and inclusion practices.
Required Experience & Qualifications
- 1–3 years of experience in market research, consumer insights, analytics, consumer behaviour or a related field.
- Bachelor's degree in market research, business or a related discipline.
- Understanding of quantitative research, including the ability to write surveys aligned to business questions and research objectives.
- Ability to synthesise quantitative and qualitative data into concise, creative and insightful reports for a diverse business audience.
- Strong project management, relationship-building, communication and cross-functional collaboration skills.
- Experience with analytical platforms such as Microsoft Excel, SPSS or Q.
- Enthusiastic, proactive can-do attitude.
- Grit and an approach free from ego or entitlement.
- Strong relationship building with the ability to influence.
- Eagerness to learn, driven by passion rather than just ambition.
- An exceptional work ethic combined with an agile mindset.
Preferred Skills
- Experience with a range of research methods.
- Understanding of the application of various analytic techniques.
Workplace
- Onsite presence at a League office or stadium location is required; remote and hybrid working options are not offered.
- No relocation assistance will be provided.
- 40 hours per week.
- Is with one of the League's third-party agency partners that provides services to the League; the individual selected will be an employee of that agency and not of the League.
- All compensation, benefits and other terms and conditions of employment are handled by the agency.
- The assignment to provide services to the League is limited in duration but may be extended for an additional period by agreement between the League and the agency.
Salary
- $30—$35 USD
Benefits & Perks
- Comprehensive benefits offerings are provided.
About the Company
The NFL is committed to building an inclusive work environment that reflects its fan base, providing an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state and local laws. Its core values are respect, integrity, team responsibility and resiliency. Its leadership attributes are to build talent, execute, inspire, live our values, know the business and think big.
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