Manager Platforms Analytics

The Manager, Platforms Analytics sits within the Data team and leads platform analytics for the China eCom business, supporting store business growth across sales, traffic, conversion and other commercial KPIs. The role turns industry market data into forward-looking market and competitive analysis that enhances data-driven decisions. It works closely with the digital commercial, digital buying, digital marketing, CRM and China Digital Hub teams internally, and with external data vendors.

• Lead platform analytics for the China eCom business to support store business growth across sales, traffic, conversion and other commercial KPIs.
• Turn industry market data into forward-looking market and competitive analysis that enhances data-driven decisions.
• Conduct eCommerce industry and competitive market analysis to identify growth opportunities.
• Collaborate with the buying/merchandising team to drive key category analysis, campaign and new launch reviews.
• Conduct consumer analysis to support consumer operations and drive acquisition and retention.
• Explore and elevate data solutions to integrate eCom data and drive analysis and reporting to the next level.
• Lead analysis and deliver insights consistently in collaboration with the business planning team.
• Work closely with the digital commercial team to translate data insights into daily operational actions.
• Independently manage cross-functional communication with internal stakeholders and external agencies to support platform business growth.

• Minimum 5 years of experience in eCommerce data analytics, BI, or platform analytics.
• Deep familiarity with the eCommerce industry.
• Strong data-driven and analytical thinking.
• Business mindset and the ability to turn complex data into clear business insights and actionable recommendations.
• Proactive, self-motivated and strong job ownership.
• Strong communication and collaboration skills to work closely with cross-functional partners.
• High degree of integrity and loyalty.
• University degree.
• Advanced Excel skills.
• Advanced PowerPoint skills.
• Basic SQL skills.
• Good presentation skills.
• Native-level Mandarin and fluent English required.

• Industry experience ideally in sports, outdoor, apparel, fashion or shoes, with knowledge of the eCommerce business model.
• Degree ideally in business analytics, statistics or marketing.
• Tableau or Power BI skills are a plus.

The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a real competitive advantage.