Sporting Fashion & Goods
Brand Communication Specialist
Mid Level
Holon, Israel
in office
Full time
Job description
About the Role
This role plays an integral part in shaping and executing adidas Israel's local brand storytelling, campaign strategy and consumer-facing activations. It sits at the intersection of local content creation, brand activations and campaign strategy, ensuring adidas consistently shows up in a culturally relevant, impactful and inspiring way across all touchpoints. The role works closely with the EM HUB Brand Team and Israel cross-functional teams to bring campaigns to life locally, and leads brand communications deliverables for respective categories as part of the Israel Go-To-Market process.
Key Responsibilities
- Lead and actively contribute to the creation and execution of local brand content, translating global campaigns into culturally relevant local executions.
- Adapt global and EM campaign strategies into clear local campaign plans across GTM milestones.
- Plan and execute brand activations and consumer experiences aligned with brand priorities and commercial moments.
- Manage and align cross-functional teams and agencies through clear briefs, objectives and KPIs.
- Track campaign performance and reporting, and support delivery against brand KPIs including brand health, brand/category net sales, campaign sell-through, DTC traffic and conversion, digital metrics and budget accuracy.
- Support marketing budget management.
- Contribute to a high-performance, collaborative culture.
- Collaborate with the EM HUB Brand Team and Israel cross-functional teams to bring campaigns to life locally and lead brand communications deliverables for respective categories within the Israel GTM process.
Required Experience & Qualifications
- Strong interpersonal skills, including courage, innovation and ownership mindset.
- Proven experience across the full marketing mix, with a strong focus on local content creation, brand activations and campaign execution.
- Strategic understanding of campaign planning and brand storytelling.
- Experience supporting marketing budget management.
- Strong presentation and storytelling skills for internal and external stakeholders.
- Advanced user of MS Office suite.
- Fluent in English and Hebrew.
Preferred Skills
- Experience in sporting goods or lifestyle brand.
Workplace
- Full-time position within the Brand Communication department, graded P1.
About the Company
The company states that through sport it has the power to change lives.
Create your account to access job details
Unlock full job descriptions, apply in seconds, and get access to roles matched to your experience and interests.
