Specialist II, Brand Marketing, Running & Training

This role sits within the Nike Running – Training Italy Brand Marketing team, supporting the Running and Training business and helping to build meaningful consumer connections and drive brand relevance across the Italian marketplace. It reports to the Running – Training – ACG – Tennis, Italy Brand Marketing Manager and works closely with cross-functional partners across Running, Training, Sports Marketing, Marketplace, Merchandising, Communications, Digital Marketing, Creative, Retail Marketing and Nike Direct, as well as externally with agencies, athletes, coaches, trainers, running crews, training gyms and communities. The role acts as a connector between consumer insights, sport trends, crews, communities and brand priorities, translating opportunities into impactful brand experiences.

• Monitor Running and Training consumer trends, participation behaviours, community developments and marketplace dynamics to help identify opportunities for the business.
• Build and maintain strong relationships with local running crews, training communities, athletes, coaches, trainers and relevant stakeholders to support authentic consumer engagement.
• Support the development and execution of seasonal Running and Training marketing initiatives and key brand moments.
• Develop presentations, consumer and community insight recaps, and project materials for local and EMEA audiences.
• Manage project workstreams and coordinate internal and external partners to ensure successful execution.
• Collaborate with cross-functional teams to help deliver integrated brand experiences across Running and Training.
• Support the planning and execution of consumer activations, races, training events, community programmes, productions and campaigns.
• Partner with agencies, vendors and community partners to ensure high-quality creative and operational execution.
• Help translate consumer, sport and community insights into impactful storytelling and brand experiences.
• Capture learnings and insights from projects and activations to inform future Running and Training opportunities.

• Strong and established connections within the Italian Running (across all terrains and outdoors) and Training scene, including communities, crews, athletes, coaches, trainers, gyms and key local stakeholders.
• Deep understanding of the Italian Running and Training consumer landscape, participation behaviours, community and crew dynamics, and marketplace opportunities.
• Genuine passion for Running and Training and an appreciation of the role sport plays in consumers' lives and culture.
• Ability to identify consumer and sport insights and translate them into relevant brand opportunities and experiences.
• Strong storytelling and presentation skills, with experience creating clear and compelling decks, recaps and presentations.
• Excellent organisational and project management skills, with the ability to manage multiple priorities and timelines simultaneously.
• Strong stakeholder management and communication skills, with the ability to build productive relationships across internal and external partners.
• A collaborative mindset and willingness to work across functions to deliver integrated brand initiatives.
• Attention to detail and commitment to delivering premium execution.
• Experience supporting Running and Training events, community activations, content productions, campaigns or consumer experiences.
• Strategic thinking combined with strong executional skills, and comfort working across multiple projects and stakeholders.
• Curiosity, proactivity and a collaborative approach, motivated by creating authentic connections between Nike, athletes and running and training entities.