Senior Manager Golf BU Brand Marketing

Leads execution of adidas Golf Japan's brand marketing strategy to drive brand desirability, consumer engagement and commercial growth. It partners with the Brand Marketing Director to shape locally relevant strategies and owns end-to-end execution of integrated marketing programmes across all consumer touchpoints. The position acts as a key connector between Japan and the Global Golf BU, ensuring alignment while maximising local market impact within the Brand Management & Communications team.

• Partner with the Brand Marketing Director to develop and implement short- and long-term brand marketing strategies for adidas Golf Japan.
• Own and execute the seasonal brand marketing calendar aligned with business objectives and Global Golf BU priorities.
• Lead integrated marketing campaigns across retail, digital, social, PR, influencer, event, sponsorship and partner channels.
• Translate global brand direction into locally relevant marketing programmes that resonate with Japanese consumers while maintaining brand consistency.
• Identify consumer insights, market trends and business opportunities to strengthen brand positioning and competitiveness.
• Collaborate with Merchandising, Sales, Retail, E-Commerce, Sports Marketing and Global teams to deliver seamless consumer experiences, managing external agencies, production partners and vendors.
• Build strong relationships with Global Golf BU stakeholders and proactively drive alignment across regional and local functions.
• Manage marketing budgets and resources to maximise effectiveness and business impact.
• Measure campaign performance and derive actionable insights to continuously optimise future initiatives.
• Coach and support team members, fostering collaboration, accountability and a high-performance culture.

• 8+ years of experience in Brand Marketing, Consumer Marketing, Sports Marketing or related fields.
• Proven experience leading integrated marketing campaigns for leading consumer brands.
• Strong understanding of the full marketing mix including retail, digital, PR, influencer, events, sponsorship and content.
• Demonstrated ability to execute marketing strategies and manage complex cross-functional projects.
• Strong stakeholder management and influencing skills across local and global organisations.
• Experience managing agencies, external partners and marketing budgets.
• Strategic mindset with strong analytical and problem-solving capabilities.
• Passion for sports and golf, with a strong understanding of consumer culture and market trends.
• Strong presentation and communication skills.
• Business-level English and fluent Japanese.
• Bachelor's degree or above.

The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.