Sr. Manager, Talent & Entertainment - Global HOKA

This role sits at the intersection of run culture, entertainment, and commercial performance. It owns strategy that brings together creativity, cultural insight, consumer understanding, and commercial ambition to create meaningful connections with consumers. The role leads the strategy, identification, and activation of a global talent ecosystem spanning celebrities, run ambassadors, lifestyle and performance creators, fitness influencers, and entertainment talent.

• Lead HOKA's global talent architecture, designing an overarching framework for ambassadors, influencers, creators, and entertainment talent that supports global brand priorities, and manage and mentor direct report(s) with coaching, feedback, professional development, clear priorities, workflows
• And best practices for successful global execution.
• Integrate talent and ambassador storytelling into global product launches and marketing campaigns, connecting HOKA with consumers through compelling, culturally relevant narratives, and shape talent strategy for Global Brand events, including concept development, planning, creative collateral needs
• Talent staffing, and outreach.
• Strengthen HOKA's brand recognition and cultural relevance through strategic product placement, entertainment integrations, industry events, consumer experiences, and other high-impact global cultural platforms.
• Connect global strategies with regional and local execution teams, establishing frameworks and best practices that enable programs to scale effectively.
• Partner closely with Global PR, Social, Global Brand Integrated Marketing, Retail, Creative, and Legal to maximise the impact and ROI of talent-led content across paid, owned, earned, and retail channels.
• Build a diverse talent pipeline of running advocates, lifestyle creators, musicians, and cultural tastemakers, while supporting contracts, usage rights, product seeding, and budget forecasting.
• Lead high-touch talent logistics for events, activations, and campaign commitments, including call sheets, hospitality, itineraries, and coordination with external influencer, entertainment, and casting agencies.
• Develop and lead a multi-tiered brand ambassador strategy, fostering strong relationships with ambassadors and agents to bring innovative partnership ideas to life while helping regional teams establish successful local programs.
• Oversee product forecasting, ordering, inventory, and seasonal requirements for global campaigns, collaborations, key innovation stories, and premium large-scale product seeding initiatives in alignment with PR and Social, and maintain strong knowledge of current HOKA products, target consumers
• And audience segmentation to help ensure the right products reach the right voices and communities.
• Develop a global measurement framework for entertainment, ambassador, influencer, and creator marketing, tracking brand heat, earned media value, engagement quality, sentiment, share of voice, traffic, search uplift, conversion, and sell-through contribution
• And turn data and insights into action to inform future talent selection, campaign investment, and brand strategy.

• Bachelor's degree or above.
• 8+ years of experience within a global organisation in entertainment marketing and/or talent management.
• Experience managing or partnering closely with legal, public relations, talent, entertainment, and/or creative agencies.
• Ability to develop authentic relationships with artists, talent representatives, stylists, creators, media, and entertainment industry partners and earn trust through clear, thoughtful communication.
• Demonstrated experience executing complex, multi-territory contracts and negotiating usage rights.
• Understanding of how to connect cultural partnerships and brand integrations with retail, wholesale, and other commercial opportunities.
• Experience supporting or leading high-profile global brand, music, entertainment, and/or consumer events.
• Strong knowledge of and enthusiasm for pop culture, music, fashion, and evolving cultural and industry trends.
• Strategic thinker and effective leader with strong project management skills, able to analyse information, draw meaningful conclusions, and recommend improvements that increase efficiency and impact.
• Clear and confident communication with leadership, management, agencies, talent partners, and cross-functional teams, able to translate complex ideas into effective presentations and recommendations.
• Comfortable travelling with talent to events, activations, and campaign shoots as needed to represent and support the Global Brand Communications team.
• Excellent interpersonal, organisational, written, and verbal communication skills and a data-driven, insights-led mindset.
• Ability to thrive in complex global organisations, balancing competing priorities and deadlines while maintaining a collaborative, energetic, and solutions-oriented approach.
• Sound independent judgment, accountability for results, and high-quality work under demanding timelines.
• Budget management experience and comfort with financial forecasting and reconciliation across markets.

• Experience ideally within sportswear, footwear, lifestyle or consumer brands, or an agency environment.
• Knowledge of footwear, performance running, and/or an active lifestyle.

• US (Remote).
• Must be able to work PST hours.
• Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.

• Competitive pay and bonuses: a variety of competitive compensation programs to foster career development, reward success, and show employees they are valued.
• Financial planning and wellbeing: plans to help protect income, pay for expenses, and invest in the future.
• Time away from work: plans that support employees' needs to get out, get healthy, and come back stronger.
• Extras, discounts and perks: generous discounts and community-based programs.
• Growth and development: extensive opportunities and support for personal and professional development.
• Health and wellness: comprehensive health and wellness programs and offerings to support a healthy lifestyle at work and at play.

Deckers Brands states that Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported as a whole person, at work and beyond. The company states that this is how it continues to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around it. Deckers Brands celebrates diversity of background, experiences, and unique identity and is committed to an inclusive and equitable workplace where employees can Come as They Are.