Content and Channels Lead

This role includes responsibility to leading on planning and delivery of integrated content and channel plans across The R&A owned and operated channels to serve our breadth of audiences, balancing Corporate and Commercial strategic objectives of the organisation, and ensuring plans are optimised to achieve our reach, revenue and reputational goals.

• Leading on planning and delivery of integrated content and channel plans across The R&A owned and operated channels to serve our breadth of audiences, balancing Corporate and Commercial strategic objectives of the organisation, and ensuring plans are optimised to achieve our reach, revenue and reputational goals.
• Growing global audiences and engagement across The R&A's owned and operated channels in line with Corporate and Commercial goals, as directed by the overall strategy determined by the Head of Content.
• Adopting an audience-first approach to deliver exceptional editorial and storytelling from corporate updates through to fan engagement.
• Leading on integrated content planning and distribution across all owned and operated channels, including websites, social media channels and apps, working closely with selected agencies and internal stakeholders.
• Building and maintaining strong collaborative relationships with internal stakeholders and external partners to optimise the impact of The R&A's engagement with our key audiences.
• Responsibility for a cross-organisation editorial process, including regular meetings to ensure requirements are known, reviewed and scheduled accordingly.
• Providing feedback on requirements for owned platforms, as well as supporting the implementation of the wider digital product and data strategy determined by the Digital Experience Lead.
• Oversight and management of optimising distribution outreach and impact across influencers, media outlets, broadcasters, etc. to achieve optimal reach.
• Contracting suppliers where required, including leading on RFP (request for proposal) processes, negotiation and contracting with legal.
• Proactively seeking improvements, efficiencies, and innovations across all areas of responsibility, using industry expertise, to benefit both consumers and internal processes in the medium and long term, presenting recommendations for strategic changes to the Head of Content and Director of Marketing for approval where appropriate.

• Experience leading, managing and developing brand/marketing teams and ensuring that departmental objectives and commercial results are achieved.
• Experience managing external agencies across content and digital domains.
• Management of the output and day-to-day running of channels, including websites, apps, social media and video platforms.
• Ability to develop innovative content plans with a strong audience focus. Journalism background with experience in Corporate Communications
• A data-led mindset and approach for planning & delivery.
• Strong capability in planning and ability to manage workflows in a complex, multi-brand environment.
• Experience with channel strategy, content implementation, and analysing results.
• Budget management experience.

• We offer a great benefits package including the following:
• Discretionary Bonus Scheme
• Company Pension Scheme and Sick Pay
• Life Insurance Cover
• Enhanced Maternity/Partner Pay
• 35 Days Holiday Per Year
• Free tickets to The Open and AIG Women's Open each year (and other relevant R&A Championships)
• Cycle to Work Scheme
• Season Ticket Loan
• Discounts available across 800 UK retailers and local businesses, such as gym membership
• Electric Vehicle Salary Sacrifice Scheme