Category Analyst

The Category Analyst supports 7-Eleven sales growth strategies by providing insightful analytics and shopper insights that underpin a mutually beneficial growth plan. The role provides reporting and space planning support and acts as the key Category Management resource. Internally, the position works closely with the Category Development team, led by the Director of Category Development, and with the Account Management team; externally, it interacts primarily with Buyers and Senior Buyers at the retailer.

• Create presentations using a persuasive selling format, founded on research and analysis, to achieve category and brand objectives.
• Create sales content, including sell sheets, to support execution of category and brand objectives.
• Create templates and executive summaries to analyse brand and market trends.
• Identify opportunity gaps in volume, share, pricing, promotion, shelf space and product distribution.
• Track, measure and communicate results from in-store merchandising initiatives.
• Generate and interpret reports using syndicated and internal sales sources to support category development strategy.
• Apply third party research resources, including Kantar, to inform and direct strategy for the channel and the category.
• Work with the Shopper and Consumer insights teams to identify key shopper groups or purposes within the channel and specific retailers.
• Provide reporting and space planning support, acting as the key Category Management resource.
• Support team needs in a timely and efficient manner, demonstrating a sense of urgency, tenacity and commitment to quality and customer service.

• 2-4 years related work experience.
• Advanced working knowledge of the resources required to complete and present category and brand development related projects, including Syndicated Scan (IRI/Nielsen), retailer transaction/loyalty data, BI reporting and Numerator.
• Strong storytelling skills using data, research and analysis.
• Ability to present industry and category information in a way that establishes rapport, persuades others and gives the audience a clear understanding of the business issue at hand.
• Broad general knowledge of the CPG industry.
• Advanced Excel skills, including pivot tables, slicers and formulas to automate and add value to reports.
• Expert in Microsoft Excel, PowerPoint and Word.
• Excellent oral and written communication skills.
• Self-starter, detail oriented and highly organised, with the ability to multitask and work in a team-oriented environment.
• Understands the need for accuracy, timeliness and a sense of urgency when required.
• Enjoys working in a fast paced, quickly evolving role.
• Strong customer service aptitude and retailer facing experience.
• Ability to work with all levels of the organisation, from field level to executive management.
• Research mindset, seeking to always answer the questions of how and why and to provide depth to audiences.
• Track record for building winning customer relationships.

• Tableau experience is a plus.
• Space planning software experience is a plus.
• Bachelor's Degree preferred.
• Additional language skills are an advantage.