Clubs, Teams & Franchises
Category Manager Retail & Insights Manager (interim)
Mid Level
Madrid, Spain
in office
Contract
Buying, Procurement & Supply ChainCategory Management
Job description
About the Role
Supports the Trade Marketing Manager in defining and executing the Trade Marketing and Category strategy for Discounters and Cash & Carry, identifying opportunities to drive Red Bull and category growth. It leads Shopper Insights for Off Premise, turning data into actionable insights to support Sales, Field Sales and key customer conversations. The position works closely with the Off Premise team and International teams to leverage global tools, insights and best practices.
Key Responsibilities
- Lead Shopper & Commercial Insights for Off Premise, analysing market, shopper and customer data to identify trends and growth opportunities and translate them into actionable recommendations.
- Define and execute the Category Management and Trade Marketing agenda for Discounters and Cash & Carry, identifying opportunities across assortment, distribution, placement and visibility.
- Provide Sales and Field Sales teams with relevant category insights, tools and selling stories to support customer conversations and commercial decisions.
- Manage and leverage market information, shopper research and relevant data sources, ensuring insights are accessible and actionable across the commercial organisation.
Required Experience & Qualifications
- +3 Years of experience in FMCG.
- Strong understanding of FMCG markets, sales, distribution, shopper behaviour and category management.
- Strong analytical skills and ability to transform complex datasets into clear business recommendations.
- Experience working with market and shopper information sources such as NielsenIQ, Circana/IRI, household panels, loyalty data or shopper research.
- Strong commercial mindset, with the ability to connect data and insights with customer and channel opportunities.
- Experience developing customer-facing category presentations, selling stories or commercial recommendations.
- Ability to influence and build strong relationships across Sales, Trade Marketing, Field and international teams.
- Strong communication skills and ability to simplify complex information for different audiences.
- Strategic thinking combined with a hands-on execution mindset.
- Advanced knowledge of Excel and PowerPoint.
- English mandatory.
- Travel 20%.
Preferred Skills
- Experience within Category Management, Shopper/Commercial Insights, Trade Marketing or Sales.
- Experience with data visualisation or analytics tools.
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