Senior Events Producer - HOKA

The Senior Events Producer, Road will partner with the EMEA Sports Marketing Director to elevate and execute strategic road running event partnerships across the region. The role acts as a subject matter expert in event marketing, leading planning, coordination, development and execution of brand activations that bring HOKA to life for consumers while supporting commercial and marketing objectives. The position influences how runners experience the HOKA brand at key regional events and creates meaningful connections between consumers, products and the brand.

• Lead the planning, coordination and execution of strategic road event partnerships across EMEA.
• Develop and deliver impactful brand activation programmes aligned with regional and global marketing objectives.
• Collaborate cross-functionally with local, regional and global teams to maximise event amplification and consumer engagement.
• Build and maintain strong relationships with event organisers, agencies, athletes, ambassadors and key stakeholders.
• Support the creation of innovative and disruptive event experiences that differentiate HOKA in the marketplace.
• Lead on-site event execution, including event staff management, logistics coordination and activation delivery.
• Manage project budgets, forecasting, purchase orders and invoice tracking while ensuring efficient use of resources.
• Monitor and report on event performance, KPIs, activation impact, consumer engagement and commercial outcomes.
• Partner with marketing channels to identify opportunities for social, digital and earned media amplification.
• Deliver high-quality presentations, reporting and project updates to senior leadership and internal stakeholders.

• Strategic thinker with a passion for sports marketing, events and consumer experiences.
• Exceptional project manager able to manage multiple priorities in a fast-paced environment.
• Comfortable building relationships and influencing stakeholders across different functions, markets and external partners.
• Thrives in collaborative environments and inspires confidence through communication and leadership style.
• Highly organised, detail-oriented and able to anticipate challenges before they arise.
• Creative, innovative and continuously looking for new ways to elevate the consumer experience.
• Resilient, adaptable and comfortable working flexible hours, weekends and travelling frequently to support event programmes.
• Proven experience in sports marketing, events marketing, event production, leading large-scale global events, sponsorship activations and consumer-facing marketing programmes.
• Strong project management, budget management and organisational skills.
• Experience managing agencies, vendors and cross-functional stakeholders.
• Strong verbal, written and presentation skills.
• Proficiency in Microsoft Office applications and Adobe Creative Suite.

• Experience with contract negotiations.
• Fluency in English and at least one additional European language.

• Hybrid and flexible working environment.

• Holidays, bank holidays and some time away from work, including a generous holiday allowance and generally half-day Fridays if work is finished for the week.
• Extras, discounts, perks and volunteering opportunities, including generous discounts and community-based programmes.
• Growth and development opportunities, including personal and professional development support and a Global Mentorship Programme.
• Health, wellness and career development support.
• Hybrid and flexible working environment.