Red Bull Student Marketeer - University of Leicester

The Student Marketeer acts as an entrepreneur for their own university, driving Red Bull's brand image and product understanding on campus and across the surrounding region. Working within Red Bull's brand ambassador programme, the role combines marketing, sales and event activation, drawing on campus networks, local knowledge and creativity to reach and excite new consumers. The marketeer represents the brand both offline and online, including on board the Red Bull Mini, and works at Red Bull events to deliver an unforgettable brand experience.

• Represent Red Bull offline and online by wearing branded apparel, driving the Red Bull Mini on missions and posting through social media.
• Grow Red Bull's user base through product sampling at the right place and time, answering consumers' questions and concerns.
• Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
• Identify and implement opportunities to bring the brand to life at the university, mapping relevant student events and big moments and executing innovative activation plans.
• Leverage networks and build relationships with student associations and key stakeholders on campus, and engage with campus micro-creators to expand Red Bull's online reach.
• Support the sales team to find new points of sale and events to distribute Red Bull on campus, and grow sales by enhancing in-store execution.
• Leverage assets from the world of Red Bull to increase the visibility of the product.
• Go on special sales missions on board the Red Bull Mini, such as festivals.
• Show a high level of detail in all areas of the role and take care of all materials and tools provided to ensure a premium brand image.
• Plan and report activities via the dedicated platform in a timely and accurate manner, and share ideas and collaborate with the team through regular face-to-face and online contact.

• Passionate about the Red Bull brand and product.
• Charismatic, energetic, positive and outgoing personality with excellent communication skills.
• Immersed in student life with a thorough understanding of the university, city and region, including behind-the-scenes activities and hotspots.
• Willingness to represent Red Bull in branded outfits while on board the Red Bull Mini.
• Connected with a variety of influential groups and individuals on campus.
• Ability to manage part-time work alongside studies.
• A desire to develop talent and grow within Red Bull into a full-time role.
• Must have a valid UK driving licence.
• Must be enrolled at the University of Leicester.

• Ideally available to work some evenings and weekends.

• Opportunity to kickstart a career in marketing and sales with Red Bull.