Reach Specialist

Executes programmes that drive sales in key retail and impulse accounts, secures distribution in new accounts across all channels, tracks and measures KPI execution, and coordinates with the local distribution partner to ensure flawless execution. It involves owning new account leads delivered to RBDC.com, supporting Key Account expansion projects, and actively selling additional points of distribution to improve in-store presence. The role works closely with distribution partner field personnel, Account Sales Managers, Key Account Managers, Office Administrators, and cross-functional internal teams.

• Execute programmes that drive sales in key retail and impulse accounts, secure distribution in new accounts across all channels, track and measure KPI execution, and coordinate with the local distribution partner to ensure flawless execution.
• Own new account leads delivered to RBDC.com, support Key Account expansion projects, and actively sell additional points of distribution to improve in-store presence.
• Complete assigned outbound Reach Projects by following provided scripts, completing 100% of assigned calls, and maintaining a positive, winning-focused attitude.
• Communicate consistently with distribution partner field personnel to guarantee alignment and focus on daily, weekly, and monthly priorities.
• Utilise all RBDC sales tools, provide Account Sales Managers (ASMs) with clear communication of executional activities, develop and execute plans for daily account calls, track results, and set next call account targets.
• Plan, build, and lead relevant seasonal trade-blitzes to capture key peak volume opportunities.
• Facilitate the new account process from RBDC.com leads by researching accounts, selling in coolers, explaining the VIP programme, and following through with field partners.
• Support key account expansion projects such as F45, Ace, NonBuy Lists, Vegas digital menus, Vape/CBD, and golf courses.
• Call RBNA-provided locations that do not sell the brand, including cold calling, attaching activity to monthly KPIs, and asking validation questions such as number of cold vault doors, Google image search, and shelves of product.
• Evaluate and communicate brand activities such as new launches and VIP pricing programmes, build and protect the brand, and maintain relationships with customers and field representatives.
• Present and sell the REACH programme to key stakeholders, align with key stakeholders such as KAMs through communication, feedback, and fluid collaboration, and work cross-functionally with the internal team and distribution partner.
• Collaborate with RBDC distribution teams to develop and execute programmes, follow up on new account requests with Office Administrators, and call prospective customers to close outstanding tickets.
• Leverage available data to drive insights supporting the selling story, act as a trusted advisor to key customers in the market including the Club Channel, resolve problems, maintain accurate call records, follow up as needed, support monthly resale projects
• Complete resale forms to reactivate customers, and perform other duties as assigned.

• Outstanding sales experience and track record in the consumer goods industry, with more than 3 years of experience.
• Ability to work independently with responsibility and be organised.
• Strong communication and motivation skills.
• Excellent negotiation and influencing skills, including overcoming objections.
• Excellent written and verbal communication and active listening skills.
• Good mathematical skills.
• Ability to develop and maintain relationships with customer contacts.
• Exceptional time management skills.
• Overall computer skills and familiarity with a variety of software, including basic administrative programs, Windows, Word, PowerPoint, and Excel.
• Takes a hands-on approach to personal development.
• Expert in Power Selling.
• Extensive knowledge of the Red Bull portfolio and programming.
• Regularly required to use hands and fingers to handle or feel, reach with hands and arms, and talk or hear.
• Frequently required to walk and sit.
• Specific vision abilities including close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

• Bachelor's degree preferred.
• Beverage industry experience preferred.
• Distributor and supplier experience preferred.
• Prior sales experience; inside sales experience is a plus.
• Strong track record of sales success.
• Knowledge of the beverage market.
• Thorough understanding of the direct store delivery (DSD) business.
• Additional language skills a plus.