Project Director Euro 2028 - 2 Year FTC

This position leads the end-to-end planning, governance and delivery of a landmark UEFA EURO 2028 brand moment, shaping how the brand shows up and comes to life across the UK. It brings together cross-functional teams across the UK, Europe and the global organisation, translating strategy into actionable project plans with clear objectives, measurable KPIs, budgets, milestones and deliverables. The role aligns senior stakeholders, supports impactful brand activations and ensures seamless event execution.

• Lead, drive and oversee the creation, development and execution of the local market strategy and project plans for EURO 2028, whether football-centric or brand-wide as governed by the Brand Calendar planning protocol.
• Take ownership of the end-to-end planning, governance and delivery of the landmark EURO 2028 project.
• Bring together and steer cross-functional teams across the UK, Europe and the global organisation.
• Translate strategy into actionable project plans with clear objectives and measurable KPIs.
• Manage budgets, milestones and deliverables, tracking progress to ensure results are delivered on time and to the highest standards.
• Own and manage processes across the entire brand moment project cycle, including project roadmap planning and execution, milestone preparation and delivery, and regular senior leadership reporting and validation.
• Interact with external parties such as partners and agencies as relevant to the project.
• Orchestrate the project across all markets and/or local entities to deliver the project plans.
• Align senior stakeholders and support impactful brand activations.
• Ensure seamless event execution and deliver measurable impact for EURO 2028.

• Industry experience within sporting goods, retail or consumer goods.
• Minimum 4 years leadership experience.
• Strong attention to detail.
• Ability to maintain a strategic overview, ensuring plans translate into disciplined execution.

• Major event or sports marketing experience, ideally delivering complex programmes associated with major sporting events, sponsorships, partnerships, brand activations or similarly high-profile moments.

• Hybrid working model with 3 days in the office and flexibility to work from home on the other 2 days.
• Range of flexible working policies to support personal circumstances.
• Stockport Head office is a vibrant hub with 18 showrooms, a dedicated Conference Centre and a staff Wellness Hub.
• Office includes a state-of-the-art gym with Peloton bikes, an indoor astroturf pitch, a padel court, chat boxes and creative spaces.
• Stockport team consists of over 350 employees working across Brand Marketing, Commercial and Business support functions.

• Leading pension scheme.
• Annual bonus.
• Generous employee discount and sample sales.
• World-class gym facilities including a padel court and indoor football pitch.
• Access to a wide variety of gym classes such as weight training, yoga, pilates, spin and padel coaching, as well as both men's and women's 5-a-side football.
• Private medical insurance and health cash plan.
• Life assurance benefit.
• Onsite Wellness Centre offering appointments with a variety of health professionals.
• 25 days holiday plus bank holidays.
• Enhanced maternity and paternity benefits.
• Access to educational resources to support development.
• Regular opportunities to win tickets to sport and music events.

Adidas strives to be the world's leading sports brand and seeks pioneers and visionaries to help shape that journey.