Field Sales Director

This senior leadership role is responsible for leading the US field sales organisation, including regional sales managers and sales representatives. The role develops and executes field sales strategies that drive revenue growth, market share, profitability and customer satisfaction across field-managed channels such as green grass and key regional accounts. It provides leadership, coaching and accountability to regional sales managers and builds strong communication between headquarters and the field.

• Develop and implement field sales plans aligned with U.S. Commercial objectives, annual operating plans and long-term growth priorities.
• Lead, coach and develop Regional Sales Managers, establishing clear expectations, performance standards and development plans.
• Provide strategic direction to the U.S. field sales organisation through the Regional Sales Managers and build a culture of accountability, collaboration and continuous improvement.
• Drive sales performance across green grass, regional key account and other field-managed channels, focusing on profitable revenue growth, market share gains and strong customer relationships.
• Conduct regular regional and national business reviews to assess performance, identify opportunities, address gaps and establish action plans.
• Ensure consistent field execution of product launches, sales programmes, promotions, customer initiatives and company priorities.
• Partner with Regional Sales Managers and Sales Representatives to identify market opportunities, prioritise accounts and strengthen territory-level business plans
• And build relationships with key customers and industry partners as a senior resource on strategic opportunities and critical customer situations.
• Partner with Sales Operations, Planning, Finance and Analytics to improve forecast accuracy, business visibility, inventory alignment and decision-making, and provide timely market intelligence on customer demand, competitive activity, inventory, product trends and field conditions.
• Collaborate with Strategic Accounts, Marketing, Product, Operations, Sales Administration and other teams to align plans and deliver a consistent customer experience, and maintain strong communication flow between headquarters
• Regional Sales Managers and Sales Representatives through clear operating rhythms, updates and business reviews.
• Use sales data and field insights to evaluate performance, allocate resources and drive continuous improvement across regions and territories, and support recruiting, succession planning, performance management and talent development.
• Represent field sales needs and customer priorities in U.S. Commercial planning and leadership discussions, and provide regular updates to executive leadership on field performance, forecast, market conditions, talent and strategic initiatives.
• Plan and lead field sales meetings, regional reviews and other forums that strengthen alignment, capability and execution, ensure field activities and sales programmes comply with company policies, commercial standards and applicable legal requirements
• And perform other related duties and assignments as required.

• Strong leadership and people management skills with a proven ability to lead geographically dispersed, high-performing sales teams.
• Excellent coaching, communication, presentation and relationship-building abilities.
• Strategic thinking and strong business acumen, including understanding of revenue, profitability, market share and channel dynamics.
• Analytical mindset with the ability to use sales data, forecasts and market intelligence to guide decisions.
• Demonstrated ability to establish priorities, hold teams accountable and translate strategy into consistent field execution.
• Strong problem-solving and decision-making skills in a fast-paced and dynamic sales environment.
• Ability to influence and collaborate effectively across functions and levels of the organisation.
• Proficiency in sales forecasting, reporting, CRM systems and common business productivity tools.
• Customer-focused approach with a commitment to delivering exceptional service and long-term results.
• Proven ability to work in a team-oriented, collaborative environment.
• Strong English communication skills (written and verbal) and ability to interact with all levels.
• Ability to accurately assess talent and effectively motivate and influence others to build skills, efficiently accomplish tasks and develop leading-edge processes.
• Bachelor's degree in business, marketing, management or another related field.
• 12+ years of progressive sales leadership experience, including regional or national scope.
• Experience working across multiple sales channels and partnering with cross-functional commercial teams.

• Knowledge of the golf industry, sporting goods industry or related consumer products environment.
• Professional experience in the golf industry strongly preferred; sporting goods or consumer products experience is a plus.

• Normal office conditions with extensive computer and phone usage.
• Ability to work extended hours as necessary.
• Able to work efficiently and accurately in an atmosphere of frequent interruption.
• Light physical effort equal to frequent lifting or moving of lightweight materials.
• Frequent travel may be required.