Senior Software Engineer (Full Stack) - Consumer Intelligence & Engagement- Consumer Intelligence & Engagement

Sits within the Consumer Intelligence & Engagement organisation, which delivers intelligence and engagement capabilities that enable more relevant and personalised consumer experiences across digital channels. The organisation supports how consumers discover products, engage with content, and elevate experiences through membership and loyalty. The position designs, builds, and maintains modern web applications and supporting backend services that power AI-driven product discovery, personalisation, and consumer experiences.

• Design, build, and maintain modern consumer-facing web applications that power AI-driven product discovery, search, recommendation, and personalisation experiences.
• Lead the technical design and delivery of complex frontend features and user journeys, ensuring high quality, performance, accessibility, and maintainability.
• Partner with AI/ML Engineers, Data Engineers, and Backend Engineers to integrate GenAI, recommendation, personalisation, and search capabilities into consumer-facing applications.
• Build and optimise search, discovery, and conversational experiences that enable intuitive and engaging customer interactions.
• Develop reusable UI components, frontend frameworks, and integration layers using modern web technologies such as React and TypeScript.
• Contribute to backend APIs and services required to support frontend experiences and business workflows.
• Drive improvements in application performance, reliability, observability, security, and overall user experience.
• Mentor engineers, participate in design and code reviews, and promote frontend engineering best practices across the team.
• Collaborate with product, design, engineering, and external technology partners to deliver impactful consumer experiences and business outcomes.
• Leverage AI-assisted engineering tools and practices to improve productivity, code quality, and delivery effectiveness.

• 7+ years of experience designing, building, and operating modern web applications and digital consumer experiences.
• Strong expertise in React, TypeScript, JavaScript, component-based architecture, and modern frontend engineering practices.
• Experience building scalable, responsive, and high-performing web applications with a strong focus on usability, accessibility, and user experience.
• Hands-on experience integrating frontend applications with REST APIs, microservices, and backend platforms.
• Good understanding of backend engineering fundamentals using Java, Spring Boot, API design, and microservices architecture.
• Experience building search and discovery experiences, with exposure to technologies such as Elasticsearch, OpenSearch, Azure AI Search, or similar platforms.
• Experience working with cloud-native applications and modern development platforms such as Azure, AWS, or GCP.
• Strong understanding of application performance optimisation, observability, security, and operational excellence.
• Experience collaborating across engineering, product, design, data, and AI teams to deliver customer-facing solutions.
• Experience leading technical initiatives, mentoring engineers, and driving frontend engineering best practices.

• Familiarity with SQL/NoSQL databases, caching technologies such as Redis, and event-driven architectures.
• Exposure to AI/ML, Generative AI, LLMs, conversational experiences, or AI-powered consumer products.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA provides equal opportunities for all job applicants regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability, and does not tolerate harassment or discrimination.