Director, Measurement

This role leads measurement strategy, measurement design, performance analysis, experimentation, forecasting, and decision support for a global technology client. It establishes the measurement architecture, methodologies, data requirements, governance standards, and insight frameworks needed to evaluate programme effectiveness consistently across channels, markets, and reporting periods. The position sits within NEXT GEN·TEAM, which connects brands with the next generation of consumers, and works closely with Client Services, Media, Recruitment, Program, and Geo teams.

• Define the business questions measurement needs to answer and translate client business and programme objectives into clear measurement objectives, KPI hierarchies, success criteria, benchmarks, and a prioritised learning agenda.
• Develop end-to-end measurement plans that set out methodologies, data requirements, analytical approaches, reporting cadence, and learning priorities across channels, markets, and programmes.
• Define data requirements, sources, taxonomies, tracking needs, and reporting specifications, and establish common definitions, analytical standards, and measurement governance so performance can be measured and compared consistently across markets, channels, teams, and reporting periods.
• Partner with analysts and technical teams to improve data quality, organisation, accessibility, integrations, and scalability while reducing reliance on manually compiled reporting.
• Analyse programme, channel, audience, funnel, and market performance to identify meaningful trends, drivers, anomalies, risks, and opportunities, and synthesise historical and current performance into a clear point of view on what has happened, what is driving results
• And where deeper analysis or action is needed.
• Develop forward-looking projections and scenario forecasts using historical performance, current trajectory, and clear assumptions, and translate measurement findings into practical optimisation recommendations, investment considerations, and priorities for what teams should change, test
• Or investigate next.
• Establish reporting architecture and cadence that turn measurement outputs into clear, decision-ready narratives for senior client and internal stakeholders, drive adoption of measurement standards, methodologies, tools, and best practices
• And advance NEXT GEN·TEAM's measurement and analytics capabilities.
• Translate complex quantitative findings into concise, actionable narratives, presentations, reporting tools, and recommendations, serving as a trusted measurement and analytics partner in client conversations and performance reviews.
• Lead and coach analysts and cross-functional teams, setting clear standards for analytical quality, storytelling, and responsible interpretation of data, and partner across Client Services, Media, Recruitment, Program, Geo
• And other functional teams to ensure measurement answers the business questions that matter most.
• Manage measurement scopes, budgets, staffing, and work plans to ensure high-quality delivery and efficient use of resources, and support proposals, client pitches, and organic growth opportunities by shaping credible measurement approaches and value stories.
• Contribute to a healthy, productive, collaborative, and transparent agency culture, and lead, mentor, and develop team members with clear direction, coaching, and opportunities for professional growth.

• Bachelor's degree or equivalent practical experience.
• 8+ years of relevant experience in marketing measurement, marketing science, performance analytics, or a closely related field, including experience leading measurement strategy for complex marketing programmes.
• Demonstrated experience developing end-to-end measurement strategies and plans, including KPI frameworks, learning agendas, methodologies, data requirements, analytical approaches, and reporting architecture across complex programmes or organisations.
• Strong command of marketing, channel, funnel, and performance analytics, with the ability to select appropriate measurement methods, diagnose performance drivers, and connect quantitative findings to business implications.
• Proven ability to synthesise disparate data sources and measurement outputs into clear, actionable, and defensible narratives, recommendations, and optimisation priorities.
• Experience with experimentation and advanced measurement approaches such as incrementality, lift studies, attribution, marketing mix modelling, or comparable causal measurement methods, as well as forward-looking forecasts or scenarios to support business decision-making.
• Advanced analytical and problem-solving skills with strong attention to methodology, experimental design, data quality, measurement limitations, and responsible interpretation of results.
• Proven ability to build rapport with and present confidently to senior stakeholders, both internally and externally.
• Experience leading and coaching analysts or cross-functional teams.
• Advanced proficiency in PowerPoint, Word, and Excel, plus experience with visualisation, business intelligence, research, or analytics platforms such as Tableau, Power BI, Looker, or comparable tools.
• Familiarity with AI-enabled tools and platforms and their responsible use in analytical workflows, synthesis, and decision support.
• Exceptional written, verbal, and interpersonal communication skills.
• Strong intellectual curiosity, accountability, and a team-first approach with the ability to thrive in a fast-moving environment.

• Working knowledge of SQL, data models, system integrations, automation, or related analytical workflows.
• Experience supporting Amazon or another large, matrixed, data-driven enterprise.

• Hybrid — three days per week from the Boston, MA office.

• Base salary range: $110,000 – $120,000, plus bonus potential if applicable for the role.

• Professional development: learning and development programmes, mentorship opportunities, and career advancement support.
• Generous paid time off and holiday allowances.
• Paid parental leave.
• 401k plan including contribution matching.
• Medical, dental, vision, FSA/HSA, life and disability coverage options.
• Ancillary benefits including critical illness, identity protection, pet insurance, 529 plans and more.
• Commuter benefits supporting travel and commuting needs, where available.
• Eligibility for an annual discretionary bonus.

THE·TEAM operates at the epicentre of sports, music and entertainment, serving talent, brands and properties on a global scale, and is headquartered in Los Angeles with a presence spanning 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.