Athlete Marketing Specialist

The Athlete Specialist supports the delivery and execution of the Australian Athlete Marketing Program in line with wider business objectives and strategies, while considering Global Sports direction. The role works side by side with athletes and wider teams to build Australia's most innovative and impactful athlete programme, turning big ideas into reality through unexpected projects, cultural moments, stories and activations. It involves shaping year-round athlete plans, bringing ambitious ideas to life and discovering the next generation of talent, with a focus on creating work that could only come from Red Bull.

• Develop and deliver 360° athlete marketing plans in collaboration with Media Network, Brand, athlete management and wider teams, ensuring strong execution against annual priorities.
• Lead athlete projects and activations, creating innovative “Only Red Bull Can” ideas that deliver impact within budget, and manage a selected athlete portfolio to maximise marketing, communications, performance and consumer impact.
• Drive long-term athlete strategy, identifying opportunities across key sports to strengthen Red Bull's competitive position, and contribute to annual business planning including Athlete and National Hero plans, BP alignment and budget planning.
• Collaborate with local, HQ and global teams to deliver impactful athlete marketing and communications programmes, and drive athlete 360° alignment by keeping local and HQ teams updated on performance, projects, activations and plans.
• Build strong relationships across the athlete ecosystem, unlocking future partnership and leverage opportunities, and stay connected to priority sporting scenes to build networks, support scouting and strengthen brand relevance.
• Build Red Bull's relevance and credibility in sport, strengthening industry networks and driving product education and usage.
• Leverage Red Bull's global athlete and event portfolio, connecting international assets with local opportunities to maximise impact, and create standout athlete stories, projects and content that bring athlete personalities to life across the marketing mix.
• Deliver the annual Athlete Marketing business plan, partnering with the Head of Athletes and Media Network across planning, target setting, execution and activation to maximise consumer impact.
• Manage athlete commercial negotiations and agreements, partnering with the Head of Athletes and Legal to meet local and international requirements, and lead athlete projects from planning to execution, managing stakeholders, rights and compliance to deliver on time and within budget.
• Own athlete budget forecasting and tracking, identifying risks and opportunities against the annual business plan, and maintain accurate athlete plans and reporting, keeping SportsNet up to date across key activities and milestones.

• Tertiary qualifications in Sport, Marketing, Business or a related field.
• 4+ years' experience in the sports industry, including 3+ years working directly with professional athletes.
• 3+ years' people management experience, with the ability to lead and engage individuals and cross-functional teams.
• Strong network across the Australian sports industry, including athletes, agents, clubs, federations and media.
• Strong marketing experience across projects, activations and partnerships that drive brand impact.