Lead Professional, Brand Creative, Retail Fixture & Layout Planning

The Lead, Brand Creative, Fixture and Layout Designer is based at Nike's European Headquarters and sits within the Brand Creative team in the Netherlands. The role reports directly to the Layout & Fixture Design Director and collaborates closely with designers, project managers, and cross-functional partners including Visual Merchandising, Planning, Store Construction, and Global Retail Design. It also partners with external fixture vendors, design agencies, and architecture firms to bring concepts to life.

• Drive strategy development across EMEA, working globally and independently to achieve project goals while maintaining brand standards.
• Manage fast-paced projects from concept through execution, overseeing store layout planning, consumer navigation, service flow, and category zoning, and address specialised fixture requirements as needed.
• Translate Nike's planning metrics, including SKU productivity and revenue targets, into effective sales floor solutions by evaluating product density and fixture configurations across multiple sport dimensions and categories.
• Create efficient back-of-house layouts, support effective product flow, and optimise the journey of Nike store athletes from receiving deliveries to the sales floor.
• Align store density with revenue goals, integrate visual merchandising strategies with fixture planning, and ensure store designs support operational needs, product flow, and athlete experiences.
• Mentor Layout Planning teams to maintain accuracy in zoning, service journeys, and fixture design.
• Review fixture design concepts from Global teams and peers, and develop detailed design briefs for external partners and vendors.
• Present creative work to stakeholders, champion brand consistency, and introduce innovative solutions that elevate the consumer experience.
• Manage fixture design workflows, schedules, manufacturing, and rollout processes; review and approve shop drawings; and maintain Nike's technical drawing library and fixture documentation for new stores and renovations, ensuring compliance with brand standards and operational requirements.
• Align cross-functional partners and stakeholders through strong communication, support design talent, and foster innovation across the team.

• Extensive experience creating retail fixture designs and layouts.
• Deep expertise in fixture design and consumer journey planning, with the ability to shift seamlessly between strategic and operational thinking.
• Understanding of store operations to create efficient back-of-house layouts, support effective product flow, and optimise the journey of store athletes from receiving deliveries to the sales floor.
• Strong understanding of consumer flow, services, and in-store experiences.
• Ability to translate Nike's planning metrics, including SKU productivity and revenue targets, into effective sales floor solutions by evaluating product density and fixture configurations across multiple sport dimensions and categories.
• Expertise in materials, spatial planning, joinery, weight considerations, and operational retail requirements.
• Strong knowledge of design workflows and proficiency in tools such as SketchUp, Enscape, Adobe Creative Suite, Grasshopper, AutoCAD, After Effects, Twinmotion, and related visualisation software.
• Ability to sketch ideas and communicate concepts clearly for development.
• Expertise in sustainable materials, spatial planning, and digital retail technologies.
• Excellent verbal and written communication skills, including leading meetings and delivering presentations, and the ability to present concepts and design intent effectively to senior creative leaders.
• Proficiency with collaboration and presentation tools such as Keynote, Miro, and Slack.
• Strong portfolio demonstrating creative excellence and successful retail projects.
• Proven ability to collaborate and influence across teams while managing multiple priorities, meeting deadlines, and maintaining a high level of organisation and attention to detail.
• Strong relationship management and stakeholder engagement skills.

• Experience creating retail fixture designs and layouts for a global brand.

• Based at Nike's European Headquarters in the Netherlands.