Director, Sponsorship Consulting

Reporting to the VP, Sponsorship Consulting, this client-facing leadership role leads one of the agency's largest and most high-profile NASCAR sponsorship portfolios. The post-holder acts as a trusted client lead, managing strategic, integrated brand marketing and activation campaigns across a roster of clients. The role also leads a team in developing, executing and measuring the performance of activation programmes, and calls for approaching unexpected challenges quickly and creatively.

• Lead a team of seasoned professionals to deliver excellent activation of client marketing programmes throughout the annual sports calendar.
• Set standards for client work, including written POVs, planning documents and reporting, and coach the team to deliver consistently and in a timely manner for the client.
• Establish high-level relationships with client leaders and provide creative solutions that meet and exceed their KPIs.
• Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships.
• Write and develop key documents, including recommendations and POV documents, through to client-ready status.
• Negotiate with local and national rightsholders on behalf of clients, securing win-win agreements that surpass client expectations.
• Play a key role in agency new business activities, including ideation, presentation writing and presentation delivery.
• Travel frequently, including up to 10–12 weekends.

• 7+ years of experience in sponsorship consulting, partnership marketing, sports marketing or a related field.
• 4+ years of direct NASCAR/Motorsports sponsorship consulting, partnership marketing or sponsorship management experience, preferably within an agency environment.
• Proven track record managing complex, high-profile sponsorship portfolios and integrated marketing programmes.
• Experience advising clients on sponsorship strategy, rights negotiations, activation planning and partnership measurement.
• Demonstrated success managing multiple stakeholders, including clients, rightsholders, teams, leagues and agency partners.
• Prior experience leading teams, mentoring colleagues and contributing to talent development.
• Bachelor's degree in Marketing, Communications, Sports Management, Business or a related field.
• In-depth knowledge of and ability to navigate the NASCAR ecosystem, including the three series, race teams and driver relationships.
• Strong strategic acumen and exceptional team management skills.
• Ability to generate creative solutions to the business and marketing challenges facing clients.
• Experience activating successful experiential marketing programmes at tracks and in event markets.
• Knowledge of and experience with the full marketing mix, social media, content marketing, influencer approaches and marketing promotions.
• Negotiation experience and expertise.
• Ability to craft and present high-level sponsorship concepts that effectively link to brand marketing objectives.
• An internal drive to bring client and organisational value, even in fluid or undefined environments.

• Understanding of and experience with the broader sponsorship landscape (NFL, MLB, NBA, NCAA, F1 etc.) is helpful.
• Experience within an agency environment.

• Based in the agency's Charlotte, NC office.
• The agency combines flexibility with in-person collaboration; employees who live within a commutable distance of a hub office — currently Chicago, metro Detroit, Los Angeles and New York City — are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles).
• Additional hub offices may be designated at any time, and employees who live outside a commutable range may be designated as remote depending on the role and business needs.
• Regardless of work location, employees are expected to be flexible in meeting the needs of the company and clients, which may include attendance in an office.

• Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law.
• This position is eligible for discretionary incentive compensation.

• Medical, vision and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave