Media, Broadcast & Content
Producer, Homepage Programming
Mid Level
Hong Kong
in office
Full time
Job description
About the Role
This role sits within the Digital Products & Services' Programming team and focuses on curating CNN's home surfaces, supporting audience engagement initiatives, sending alerts and contributing to content optimisation for US and international audiences. It combines strong editorial judgment, multimedia expertise and audience-focused decision-making to ensure CNN's journalism is presented with accuracy, clarity and impact across digital platforms. The position plays an important part in shaping how audiences experience news, working closely with newsroom stakeholders to deliver timely and engaging content.
Key Responsibilities
- Curate and package content across digital formats, including live coverage, video, articles, photo galleries, graphics and interactives, to inform, engage and entertain US and global audiences.
- Apply strong editorial and news judgment to ensure clear, compelling and accurate presentation of CNN journalism across home surfaces and alerts.
- Maintain high standards of accuracy, fairness, timeliness and editorial integrity in all published content.
- Monitor the daily news agenda and audience interests to support effective content prioritisation and presentation.
- Proactively identify programming and audience needs and collaborate with senior team members to enhance the daily content offering.
- Partner with newsroom stakeholders on daily programming decisions and content priorities.
- Use real-time and long-term audience insights, analytics and engagement data to guide story placement and optimisation strategies.
- Contribute to postmortems and strategic discussions that balance editorial quality, audience needs and business objectives.
- Draft and distribute alerts in collaboration with newsroom colleagues and senior producers.
- Optimise content presentation within CMS and publishing platforms, including headline writing, A/B testing and timely updates to home surfaces.
Required Experience & Qualifications
- 4+ years of experience in digital news and publishing, including experience curating home surfaces.
- Excellent writing and editing skills with the ability to frame content clearly and accurately.
- Familiarity with analytics, A/B testing, audience insights and content optimisation techniques.
- Strategic thinking and creative problem-solving skills, with experience working across multiple digital content formats, including video.
- Experience using content management systems and digital publishing tools.
- Flexibility to support a 24/7 news environment, including early mornings, evenings, holidays and weekends as required.
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