The North Face: Senior Copywriter, Global Concepts and Initiatives

The Senior Copywriter, Global Concepts and Initiatives is responsible for inciting long-lead concept narratives, campaigns and global storytelling for The North Face. The role collaborates with partners in key global regions (APAC, EMEA, NORA) to ensure brand voice connectivity, and leads research and exploration of new ways to leverage AI and other emerging technologies. Above all, the postholder ensures that Brand Voice is clear and consistent while strategising cross-functionally to drive greater alignment and momentum for the brand.

• Drive concept development and campaign narratives for long-lead initiatives, developing and executing copywriting strategies that create meaningful connections with consumers.
• Lead Brand Voice excellence and cross-functional alignment across global storytelling initiatives, in partnership with the Associate Creative Director, Brand Initiatives, Creative & Narratives.
• Establish shared principles that bring more story, clarity and connective power to The North Face voice across regions, partnering with regional copywriters and creative leads as they adapt copy and stories for local consumers and cultural context.
• Collaborate with partners in key global regions (APAC, EMEA, NORA) to ensure brand voice connectivity.
• Drive exploration of emerging technologies, including leveraging AI tools to strengthen the global copywriting offence, and oversee editing strategies and the engineering of AI prompts that meet brand standards.
• Ensure Brand Voice is clear and consistent across channels and touchpoints.
• Shape product storytelling from the ground up, developing emotive product copy that clearly communicates key benefits to consumers.
• Develop brand voice guidelines that ensure consistency across platforms.

• 5+ years of copywriting experience with agencies or brand teams, ideally supporting regional or global brands.
• A portfolio that shows how big ideas are turned into stories across multiple channels.
• Experience developing big ideas, integrated campaigns and brand voice strategies.
• Excellent communication and presentation skills.
• Highly collaborative, curious and detail-oriented.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Working knowledge of AI tools and building prompts.

• Experience collaborating in shared Figma files with cross-functional teams.
• Familiarity with social trends and crafting social-first storytelling.
• Experience with international brands and multiple languages.
• A passion for the outdoors.

• Remote / Denver, CO — the position can be remote, though the ideal candidate will reside within Denver, CO to better service the client base.

• Incentive potential: the position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential; specific details of the additional compensation eligibility will be provided during the recruiting and interview process.

• Benefits are offered through VF Corporation, with a general overview of each benefit programme available and detailed information provided during the hiring process.