Event Vehicle Coordinator (Freelancer), Field Marketing

Acts as a Red Bull Brand ambassador and face of the brand, taking ownership of the Red Bull Event Vehicle as a core marketing asset in grassroots field marketing initiatives. It plans and executes the Event Vehicle schedule across events, sales support and “surprise & delight” consumer moments, while supporting Event Vehicle content programming alongside the social media team. The role reports directly to the Field Marketing Manager and has a dotted-line report to the National Event Manager to bring the Event Vehicle vision and mission to life.

• Plan and execute the Event Vehicle schedule across events, sales support and “surprise & delight” consumer moments.
• Keep the Event Vehicle in top operational performance, upholding Red Bull's premium appearance through vehicle maintenance and cleanliness.
• Implement a regional marketing and sales plan around the Event Vehicle.
• Ensure sufficient cold product is always on hand in the vehicle and track how product is seeded.
• Build and consistently update the Event Vehicle music and video content library.
• Obtain necessary permits as an extension of Event Vehicle programming where needed.
• Maintain travel and entertainment budgets alongside activation budgets.
• Collaborate with Red Bull Media Network Content and Programming teams to identify in-field content opportunities for @RedBullCanada social channels based on regional marketing priorities, ensuring assets are captured in agreed raw deliverable formats.

• 1–3 years of experience in Marketing.
• Proven background in negotiation, partnerships and budget management.
• Strong network in key playgrounds across both Sport and Culture within the region to leverage for Event Vehicle programming.
• Excellent understanding of all vehicle operations, including A/V set-up and tear down.
• Excellent understanding of the sports and culture landscape within the region, with involvement in both.
• General knowledge and comfort using and capturing low-fi content on Instagram and TikTok.
• Current iOS device (iPhone 8 or above) or Android device (Samsung Galaxy S8 or above) in good working condition that can effectively capture and deliver content.
• Valid driver's licence and ability to drive an automatic transmission vehicle.
• Comfortable and adept at driving in on- and off-road situations.
• Sociable and outgoing, comfortable interacting with consumers of varying ages and backgrounds.
• Strong written, presentation and verbal skills with attention to detail.
• Strong leadership, initiative and communications skills.
• Ability to meet strict and demanding deadlines.
• Strong prioritisation and organisational skills, solutions-based.
• Strong analytical skills, including proficiency in MS Office (Excel, Word, PowerPoint).