Manager, Social

This role leads social media strategy and execution across Warner Bros. Studio Tour Hollywood, the Superman Experience, retail, new launches, seasonal activations and priority Americas projects. It is dedicated to making social media a meaningful full-funnel growth engine: expanding awareness and cultural relevance, creating active fan engagement and community, building consideration for distinct experiences, and generating qualified traffic and conversion.

• Lead the social strategy across the Americas portfolio, defining how social builds awareness, engagement, consideration and conversion for each experience, launch, seasonal activation and priority retail initiative And develop distinct approaches for different experiences and audiences while creating shared standards, playbooks and learning across the portfolio.
• Translate business objectives, audience insight and approved brand and franchise direction into clear social objectives, audience strategies, content pillars, messaging and calls to action, connecting social storytelling to commercial priorities such as ticket sales, attendance
• Product differentiation, premium experiences, retail traffic, new openings and repeat visitation.
• Build annual, seasonal and launch-specific social plans that balance long-range planning with the agility to respond to timely cultural moments and fan conversation, and own the integrated social editorial calendar and day-to-day publishing rhythm across multiple experiences.
• Establish a clear role, target audience, editorial voice, content mix and publishing strategy for Meta, TikTok, YouTube, Pinterest, Threads and other relevant current or emerging platforms.
• Develop platform-native approaches rather than repurposing the same assets across channels, with particular emphasis on short-form video, entertainment, utility, conversation and participation, and build social-search and Pinterest strategies that capture travel planning
• Local "things to do" and other high-intent discovery behaviours.
• Build a consistent, higher-volume pipeline of compelling social-first content, including short-form video, behind-the-scenes access, humour, interactive formats, user-generated content, brand-appropriate current trends and timely franchise or talent opportunities, supported by strong creative hooks
• Storytelling formats and calls to action.
• Brief and partner with the Creative & Brand Manager, agencies, production partners and internal teams to ensure assets are platform-native, on brand and delivered at the speed and volume social requires, and provide on-the-ground support for social shoots, filming and events.
• Develop creator and influencer strategies covering identification, briefing, content coordination, approvals, usage rights, amplification recommendations and performance evaluation, and identify opportunities to encourage and responsibly use guest and fan content, testimonials and advocacy.
• Lead active community management and social listening practices to monitor sentiment, guest experience, cultural and platform trends, competitor activity and emerging opportunities or risks, creating response standards, moderation guidance and escalation protocols with Publicity, Guest Services
• Operations, Legal, Brand and Franchise stakeholders.
• Lead the day-to-day social agency relationship, setting clear briefs, priorities, deliverables, timelines, quality standards, performance expectations and approved budget parameters, and coordinate social execution with Creative, Growth Insights, Publicity, Brand, Franchise, Retail, Operations

• 5-8 years of solid experience in social media, social content strategy, audience development or integrated consumer marketing, including direct ownership of multi-platform social programmes.
• Demonstrated success growing reach, engagement and audiences through platform-specific strategies across Meta, TikTok, YouTube, Pinterest, Snapchat or comparable channels.
• Strong understanding of short-form and long-form social video, creator and influencer programmes, community management, social listening, social search, platform trends and content experimentation.
• Experience developing social strategies that support the full customer journey from awareness and engagement through consideration, qualified traffic and conversion.
• Experience translating brand, franchise and commercial priorities into engaging social storytelling while navigating approvals in a complex organisation.
• Experience managing social and content agencies, including briefing, workflow, budgets, quality control, performance management and cross-functional approvals.
• Strong working knowledge of social analytics, campaign tagging, platform measurement, attribution limitations and test-and-learn methods, with the ability to connect social metrics to business outcomes.
• Excellent editorial judgment and copywriting skills, with the ability to adapt tone and storytelling to different platforms, experiences and fan communities.
• Experience collaborating effectively with Creative, Publicity, Brand, Franchise, Legal, Commercial, Retail, Operations and paid-media stakeholders.
• Thinks social-first and understands how to earn attention, participation and advocacy rather than simply adapt campaign assets for social channels.
• Combines strong editorial and platform intuition with rigorous testing and performance accountability.
• Keeps pace with changing social behaviours, creators, fan communities, cultural conversation and emerging platform capabilities.
• Prioritises effectively and drives alignment across multiple brands, launches and stakeholders.

• Experience in entertainment, travel, attractions, hospitality, retail, ecommerce or other consumer-facing businesses.

• Actual salaries vary based on job-related factors including geographic location, external market data, internal equity, skill set, experience, training, education and/or performance.

• Health insurance coverage
• Life and disability insurance
• Paid holidays, sick time and vacation
• Total compensation package may include annual bonuses, short- and long-term incentives and programme-specific awards