Marketplace Business Manager

The Marketplace Manager is responsible for driving the growth and profitability of all marketplace channels across the business. The role leads marketplace strategy, partner onboarding, commercial performance, and cross-functional execution to deliver against sales and EBIT targets, working closely with internal teams and external partners. It also plays a key role in identifying new business opportunities and ensuring strong operational performance, profitable growth, and best-in-class marketplace execution.

• Develop and execute the multichannel marketplace business strategy across existing and newly onboarded channels in line with the global framework.
• Lead end-to-end management of key marketplace accounts, including Amazon and TikTok Shop, with responsibility for account strategy, commercial performance, performance marketing, and trading calendar execution.
• Negotiate commercial terms, commission structures, and SLAs with new and existing partners to ensure commercially beneficial agreements.
• Partner with Finance and the DTC Director to develop and manage P&L ownership across all marketplace channels, ensuring delivery against global EBIT targets.
• Own the GSM upload process and business case approval workflows to drive global alignment and governance.
• Lead end-to-end project management for marketplace launches, including project planning and execution, technical integrations with middleware providers, and coordination with eCommerce Operations, Merchandising, Content, IT, Finance, and Customer Service teams.
• Collaborate with Brand Partners and Merchandising teams to develop seasonal assortment and buy plans that deliver against KPIs and sales forecasts, and work closely with Wholesale teams to ensure alignment across the broader go-to-market strategy and account planning.
• Conduct weekly trading analysis across all marketplace channels, monitoring performance against key commercial KPIs and identifying growth opportunities.
• Manage marketplace performance marketing investments, including ROAS performance, campaign optimisation, affiliate management, and profitable scaling strategies, and oversee promotional activity across marketplaces, including flash sales, deal events, sponsored products, and marketing activations.
• Collaborate with global marketplace teams to share best practices, drive alignment, and support strategic initiatives, and support or lead ad hoc commercial and strategic projects as required.

• Minimum 6 years of experience in Marketplaces or digital commerce.
• Strong commercial acumen, with experience managing marketplace forecasting, margin, and KPIs.
• Experience on Amazon and TikTok Shop.
• Experience developing and scaling marketplaces across multiple digital channels.
• Excellent stakeholder management, communication, and negotiation skills, with the ability to influence both internal and external partners.
• Strong analytical and trading mindset, with the ability to interpret performance data and drive actionable growth strategies.
• Solid project management experience, including marketplace onboarding, cross-functional coordination, and operational execution.
• Experience in performance marketing and third-party partner management.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in more than 120 countries, and has around 22,000 employees worldwide.