Associate Manager, Commercial Integration

The Associate Manager, Commercial Integration is a core professional role within the Commercial department, serving as the central hub for cross-functional alignment, end-to-end project delivery and standardised operation across all commercial revenue streams. Reporting to the Commercial Director, the role bridges commercial sales teams with Marketing Partnership, Operations Events, Retail, F&B and other supporting functions. It takes full ownership of full-lifecycle commercial project delivery from planning to execution, integrated business performance analysis, SOP system establishment and executive-level business reporting.

• Serve as the primary integration point between the Commercial department and cross-functional teams, including Marketing Partnership (custom solutions), Operations Events, Retail, F&B, Finance and Legal, to align resources, timelines and deliverables for all commercial initiatives.
• Establish and operate a structured alignment mechanism between sales and marketing functions, ensuring sales initiatives, sponsorship activations, custom brand events and channel campaigns are coordinated with marketing calendars, media plans and brand storytelling across both B2B and B2C channels.
• Integrate on-site assets including venue space, retail merchandise, F&B offerings and interactive experiences into holistic commercial packages, creating differentiated, one-stop solutions for sponsorship partners, corporate clients and travel trade partners.
• Take end-to-end ownership of high-priority commercial projects from scoping and planning to on-site execution and post-project review, including corporate events, luxury brand custom activations, sponsorship fulfilment events, seasonal promotional campaigns and education group programmes.
• Lead project planning, solution design, budget alignment, resource coordination, milestone tracking and risk management, proactively resolving cross-functional bottlenecks to deliver projects on time, on budget and in line with Warner Bros. brand standards.
• Manage internal and external stakeholder expectations throughout the project lifecycle and drive structured post-project reviews to capture learnings and continuously optimise delivery standards.
• Own consolidated performance tracking and analysis across all commercial revenue streams — Travel Trade, Events, Sponsorship, Education and Direct-to-Consumer channels — and build and maintain a unified commercial dashboard covering revenue, ROI, average order value
• Off-peak/shoulder season performance and partner contribution.
• Implement and manage the sponsorship valuation framework to measure total deal value including direct revenue, cost savings, brand exposure and net profit contribution
• And synthesise multi-source data into actionable business insights and competitive intelligence to support executive strategic decision-making and market positioning.
• Design, implement and maintain standardised operating procedures for the full commercial operation cycle, covering project initiation, cross-departmental workstream handover, contract management, rights fulfilment, on-site execution and documentation archiving
• And identify pain points in cross-functional collaboration to drive optimisation initiatives that improve execution efficiency, compliance and operational scalability.
• Establish and maintain a centralised commercial archive system including partner databases, contract ledgers, project files and delivery records, and prepare weekly, monthly and quarterly integrated commercial performance reports and leadership review materials
• Delivering formal business presentations to the executive leadership team and supporting the Commercial Director with ad-hoc business analysis, strategy formulation and cross-regional stakeholder communication.

• 5+ years of working experience in sales support, commercial project management or related fields.
• Professional working proficiency in both Mandarin and English (speaking and written).
• Proven project management capability, with a track record of delivering cross-functional commercial projects on schedule and within budget.
• Excellent communication, coordination and interpersonal skills, with the ability to collaborate effectively with diverse internal and external stakeholders.
• Strong attention to detail and organisational skills, with the capability to manage multiple tasks and prioritise work in a fast-paced environment.
• Good data sensitivity and logical thinking, with high proficiency in Microsoft Office Suite, especially Excel, PowerPoint, Teams and Outlook, and the ability to prepare reports and presentation materials.
• Proactive, self-motivated and solution-oriented, with the capability to handle uncertainty and work independently with minimal guidance.
• Demonstrated ability to work in culturally diverse or bilingual environments, with a strong customer service mindset.

• Experience in FMCG, retail, attractions, hospitality, tourism, exhibition or leisure entertainment industry.
• Basic understanding of travel trade channels, event operations or sponsorship business.
• Bachelor's degree in business administration, Hospitality Management, Communications, Tourism Management or a related field.

• Is employed through Warner Bros. Discovery's joint venture with Jinjiang International (Holdings) Co., Ltd; the joint venture entity is Shanghai WB Jinjiang Studio Tour Co., Ltd, and successful candidates will be hired by the joint venture company and assigned to work with Warner Bros. Discovery as required for this project.