Clubs, Teams & Franchises
Student Marketeer – Sports Management School Lausanne
Pre-career
Lausanne, Switzerland
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyFan EngagementIntegrated Campaigns
Job description
About the Role
The Student Marketeer is part of Red Bull's brand and product ambassador programme, responsible for driving brand image and product understanding on campus and in the region. The role aims to reach new consumers, excite university students, increase sales and manage the Red Bull brand at their campus. It involves direct contact with consumers and customers, inviting product trial, and working at Red Bull events to ensure an unforgettable brand experience.
Key Responsibilities
- Represent the brand in a premium way through everyday interactions with consumers and customers, embodying Red Bull's brand personality traits and company values.
- Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, and competently answering consumer questions.
- Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
- Create a strong network and establish and maintain relationships with key local individuals.
- Drive brand engagement on social media handles through authentic content and work at Red Bull events and supported events to ensure an unforgettable brand experience for consumers.
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
- Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant Red Bull assets to keep the brand top of mind in sales accounts.
- Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail across all areas of the role.
- Share ideas and collaborate with the team through regular face-to-face and online interaction.
- Plan and report activities via the dedicated online platform in a timely and accurate manner, and contribute local insights, trends and overall opportunities to develop the Red Bull media business.
Required Experience & Qualifications
- Passionate about the Red Bull brand and product.
- Excellent communication skills.
- Charismatic, energetic, positive, and outgoing personality.
- Immersed in student life with thorough understanding of the collegiate landscape, city and region, including behind-the-scenes activities and hot-spots.
- Highly approachable and social with the ability to relate to different people on many occasions.
- Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
- Ability to manage part-time work and studies.
- Affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales.
- Connected with a diverse range of influential groups and individuals on campus.
Preferred Skills
- Ideally available to work some evenings and weekends.
Workplace
- Work is based on campus and in the local region.
Benefits & Perks
- Flexibility over a 9 to 5 job.
- Creative working atmosphere.
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