Assistant Manager HR

This role serves as a hands-on Retail HR Business Partner, working closely with retail leaders and store teams to deliver end-to-end HR support that strengthens talent development, workforce effectiveness and employee experience across assigned stores. It plays a key role in new store openings and capability building, ensuring HR policies and programmes are effectively implemented and continuously enhanced. The role partners internally with the Retail Business Team, Retail COE, GCA HR Team, Legal and Internal Audit, and externally with headhunting vendors, recruitment agencies, local government agencies and labour authorities.

• Act as the primary HR partner for assigned retail districts and stores, delivering timely, business-aligned HR solutions.
• Coach Store Managers on core people leadership capabilities, including workforce planning, employee engagement and ER risk prevention.
• Analyse key HR metrics, identify trends and provide data-driven insights to support business decisions, and manage store-level HR matters and sensitive employee cases independently.
• Partner with Retail leadership on workforce planning, hiring demand forecasting, managing store PEX and improving people productivity.
• Work with Retail TA and the business to define talent profiles and ensure hiring quality and efficiency, and lead HR support for new store openings to ensure staffing plans are delivered on time.
• Oversee key employee lifecycle processes to ensure a seamless experience and compliance with local labour requirements, and ensure the quality and accuracy of core employee information.
• Identify engagement challenges through employee feedback, turnover trends and store observations, and partner with leaders to drive targeted action plans.
• Facilitate clear and timely communication of company initiatives and HR programmes to enhance employee understanding and alignment.
• Drive effective implementation of performance management processes, support talent reviews, succession planning and continuous talent development, and provide HR insights to build key positions' talent pipeline.
• Contribute to national and regional initiatives, independently deliver HR-related topics when required, contribute to HR systems, data management and process optimisation, and deliver against KPIs including key position hiring cycle time, development plan completion for identified talents
• Talent movement ratio, talent pipeline coverage and PEX%.

• Bachelor's degree or above.
• Minimum 3 years' HRBP experience.
• Native Mandarin and fluent English.
• Strong sense of ownership with a proactive and solution-oriented mindset, demonstrating accountability in driving HR initiatives and supporting business outcomes.
• Excellent analytical and problem-solving capabilities, with the ability to address people matters independently and with sound judgment.
• Creative and able to identify opportunities, challenge existing practices and provide meaningful insights to the business.
• Effective communicator with strong interpersonal and influencing skills, capable of navigating conflict and engaging stakeholders across all levels.
• Business-oriented and hands-on, comfortable working closely with retail leaders and frontline teams to support store operations and drive people initiatives.
• Ability to work in a fast-paced, dynamic retail environment, with flexibility to visit stores regularly and support frontline teams when needed.
• Collaborative team player, demonstrating strong partnership and cross-functional cooperation.

• Retail or FMCG industry background is preferred.

The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.