Lead, NSW Tees Apparel Graphic Design

Drives the graphic vision and creative strategy for NSW T-Shirts, partnering across apparel design, product creation, merchandising, storytelling, marketing, development, and product management. It develops seasonal graphic narratives, concept stories, and graphic collections for Men's and Women's product, translating consumer and cultural insights into compelling design solutions. The designer influences stakeholders, balances multiple priorities, supports design feasibility, and helps deliver product aligned with the Nike Design Ethos and business objectives.

• Drive the graphic vision and creative strategy for NSW T-Shirts while partnering across apparel design, product creation, merchandising, storytelling, marketing, development, and product management.
• Develop seasonal graphic narratives, concept stories, and graphic collections across the NSW T-Shirt business for Men's and Women's product.
• Build seasonal storytelling frameworks, graphic narratives, and coordinated collections.
• Research consumer behaviour, cultural movements, visual trends, and marketplace dynamics to identify relevant creative opportunities.
• Translate research and insights into original graphic concepts, visual systems, and product-ready design solutions.
• Partner with design, development, product management, merchandising, storytelling, and marketing teams from concept through production.
• Create clear presentation materials and communicate design rationale, creative direction, and strategic recommendations to stakeholders.
• Balance multiple projects and seasonal priorities while maintaining creative quality, feasibility, and alignment with Nike brand standards.
• Contribute to an inclusive, collaborative design culture by inviting diverse perspectives and giving and receiving constructive feedback.
• Influence stakeholders, support design feasibility, and help deliver product aligned with the Nike Design Ethos and business objectives.

• Bachelor's degree or higher in Graphic Design or a related field, or an equivalent combination of education, experience, or training.
• 7+ years of graphic design experience.
• Strong understanding of contemporary design, fashion, sport, and cultural trends.
• Proven ability to translate consumer insights into authentic narratives and visual storytelling, supported by consumer research, cultural exploration, and trend forecasting.
• Strong visual, verbal, and presentation communication skills.
• Deep understanding of apparel product creation and development processes.
• Proficiency in Adobe Creative Suite and relevant digital design tools.
• Exceptional design storytelling with proven creative excellence, strategic thinking, curiosity, and a passion for creating meaningful consumer experiences through graphic design.
• Genuine passion for understanding consumers and culture and continually exploring trends, behaviours, visual culture, and marketplace dynamics to uncover opportunities for meaningful product storytelling.