Social Director

Two Circles is seeking a strategic, creative, and commercially minded Social Director to lead social marketing for clients across its portfolio. The role owns social as part of integrated marketing services, helping clients build meaningful connections with audiences while driving measurable business results. The Social Director works collaboratively with creative services, media, and account teams to deliver innovative, culturally relevant social campaigns.

• Lead the development and execution of integrated organic and paid social media strategies across multiple clients and campaigns.
• Build full-funnel social strategies covering awareness, engagement, consideration, and conversion, including platform selection, content formats, messaging, and audience targeting.
• Translate audience insights, competitive research, whitespace analysis, and emerging social trends into actionable campaign recommendations, and develop always-on and campaign-specific content strategies.
• Identify opportunities to extend brand campaigns through social-first storytelling, influencer partnerships, earned media, and real-world activations.
• Collaborate with internal and external creative services, media, and account teams to deliver integrated campaigns with compelling, platform-native content that aligns with client brand guidelines and remains culturally relevant.
• Manage budgets, scopes, invoicing, and reconciliations.
• Develop and execute influencer, creator, and brand ambassador strategies, and oversee community engagement to strengthen brand affinity, increase audience participation, and support follower growth.
• Leverage social listening to identify emerging conversations, audience sentiment, and proactive engagement opportunities, and maintain relationships with platform partners to bring early access to new tools and formats to clients.
• Own social performance tracking, reporting, and campaign analysis across organic and paid initiatives, defining and monitoring KPIs such as reach, engagement, audience growth, sentiment, and campaign effectiveness.
• Use competitive benchmarking, social listening, and platform analytics to identify optimisation opportunities, and present campaign results and commercially relevant recommendations clearly.
• Serve as a trusted advisor to clients on social media best practices, emerging trends, and innovation, managing social strategy across multiple accounts while maintaining high quality and execution.
• Contribute to new business development, client presentations, campaign proposals, scope development, and strategic planning, provide thought leadership on the evolving social media landscape, and support and mentor junior team members.

• 6–8+ years of experience in managing social media within an agency or brand.
• Proven experience developing and executing successful, high-impact social campaigns across organic and paid social media and creator marketing.
• Deep knowledge of all social platforms and their respective best practices, translating algorithm shifts, new formats, creator behaviours, and cultural trends into actionable opportunities for clients.
• Hands-on experience running content creator programmes end-to-end, including sourcing, vetting, negotiation, contracting, usage rights, and measurement.
• Ability to balance strategic thinking with hands-on campaign management and execution.
• Ability to translate audience insights, social listening, and performance data into creative and commercially effective strategies.
• Experience collaborating with creative, media, production, and account management teams, and acting as a client lead.
• Exceptional communication and presentation skills.
• Strong organisational skills and the ability to manage multiple priorities in a fast-paced agency environment.
• Experience using social media management, analytics, and listening tools such as Sprout Social, Sprinklr, Meta Business Suite, TikTok Business Suite, NetBase, or Rival IQ.
• Knowledge of the broader media ecosystem and how social integrates into full-funnel marketing.
• Strong agency background, with experience managing multiple brands.
• Experience developing full-funnel social strategies across paid and organic channels.
• Ability to translate audience insights and emerging platform trends into impactful campaigns.
• Ability to work collaboratively with creative services, media, and account teams.

Two Circles is a Sports & Entertainment Marketing business that grows audiences and revenues by knowing fans best. It works with clients to understand and influence fan behaviour, including how fans spend their money, which events they attend, which channels they respond to, and what content they watch. Its platforms and services are trusted by over 1,000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike, and Amazon.