Conversion Optimisation Lead

This role owns converting our audience into first-time depositors across Sports Betting and Gaming. It is accountable for the full click-to-FTD funnel: intent development, offer presentation, landing pages, operator journeys, registration, and always-on conversion rate optimisation (CRO). The role sits within the Affiliate Growth Team and works closely with Product, Data Intelligence, CRM, Partnerships, Content, Affiliate Operations, and external partners.

• Own click-to-FTD performance across racing, sport and casino, including key monetisation positions across the offers hub and other sports, racing and casino products, acting as a core member of the Affiliate Growth Team to drive weekly decision-making through clear performance insight
• Actions and recommendations against agreed FTD, EPC and conversion targets.
• Set and lead the conversion strategy from activation handoff to first deposit, covering key products, landing pages, offer placements, registration and deposit pathways, and app and web journeys, and optimise betting journeys end-to-end, including deep links, integrated journeys and betslip links
• To reduce friction between intent and first deposit.
• Lead the test-and-learn programme with Product, prioritising tests by expected impact, incremental uplift and scale-up of successful changes, and work with Data Intelligence to ensure click IDs, source tracking, attribution and test measurement are in place before journeys go live.
• Build intent-led journeys using persona, behavioural and propensity signals from Data Intelligence to route users to the right proposition, and own offer presentation and decisioning in partnership with the Head of Commercial Optimisation and Partnerships.
• Work with CRM on registered-no-deposit and other pre-FTD journeys, ensuring messaging, segmentation and landing pages remain aligned to the conversion strategy.
• Drive daily uplift using boosts, bet builders and other promotions into converting placements with robust deep-linking and clear measurement, working with Partnerships, Content, Product and Affiliate Operations to maximise their results.
• Define and prioritise conversion requirements for central teams, and work with the Project Manager to secure delivery, manage dependencies and coordinate external capabilities with external partners.
• Lead and develop the conversion team, set priorities, manage capacity and escalate issues at the Affiliate Growth Team.
• Champion compliance and safer gambling standards across all conversion activity, ensuring experimentation and optimisation operate within regulatory and responsible marketing requirements.

• Proven leadership in conversion, CRO, growth or performance roles within betting, casino or affiliate businesses.
• A strong track record of running structured experimentation programmes at scale, including research, prioritisation, A/B testing, measurement and rollout of successful variants.
• Strong grasp of affiliate economics including CPA, revenue share, EPC, NGR and cohort LTV, and the ability to balance conversion volume with downstream customer value.
• Strong understanding of digital funnels, landing page optimisation, behavioural analytics, tracking and attribution.
• Data-literate and comfortable working with propensity scores, cohort analysis and incremental measurement, turning analysis into clear commercial decisions.
• Experience leading small teams and influencing senior stakeholders across Product, Data, Marketing and Partnerships.

• Hybrid model (in the office and at home)

• Well-being initiatives including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programmes and social gatherings.
• Pension scheme and various other benefit schemes.
• Birthdays off work and 25 days of holiday per year.
• Life assurance and exclusive perks such as the Star card and Step Further Awards employee recognition programme.
• Season Ticket Loan and Cycle to Work Scheme for those working via the hybrid model.
• Complimentary access to Racing Post Members Club, complete with Ultimate Membership.
• Two volunteering days per year with the charity partner.

Guided by our mission to create experiences that fans love, we combine more than 40 years of heritage with bold innovation to deliver award-winning content, data and digital products. Together, we partner with leading operators, affiliates and media groups to power growth and engagement across the industry.